Bakkie talks the talk

Ford has an­nounced that its Sync in­fo­tain­ment sys­tem is now avail­able for its Ranger

Business Day - Motor News - - INFINITI - MO­TOR NEWS RE­PORTER

TH­ESE days a bakkie is not quite the sim­ple thing it once was. There was a time when all that mat­tered was how easy the seats were to clean, how big the pay­load was and how much torque the en­gine pro­duced. To­day, it is all very dif­fer­ent with peo­ple dis­cussing the qual­ity of the leather, how use­ful cruise con­trol is and whether they can connect their phone. Pay­load and power are still just as im­por­tant, but sud­denly there is styling and in­fo­tain­ment to think about.

Ford has cer­tainly done a great deal to meet styling ex­pec­ta­tions and now it is tak­ing in­fo­tain­ment to a new level too with the in­clu­sion of its Sync in­fo­tain­ment sys­tem.

Us­ing hands-free tech­nol­ogy, cus­tomers are able to connect al­most any cell­phone or dig­i­tal me­dia player to the ve­hi­cle’s mul­ti­me­dia sys­tem via Blue­tooth or USB con­nec­tion. By means of sim­ple voice com­mands or the con­trols mounted on the steer­ing wheel, driv­ers are able to man­age the sys­tem’s range of fea­tures, from se­lect­ing con­tacts and mak­ing calls to choos­ing an artist or track.

“Ford Sync has rev­o­lu­tionised the way driv­ers in­ter­act with their ve­hi­cles, pro­vid­ing in­tu­itive and con­ve­nient con­trol of the in-car com­mu­ni­ca­tions and en­ter­tain­ment fea­tures,” said Tracey De­late, Ford Mo­tor Com­pany South­ern Africa mar­ket­ing manager.

“The sys­tem makes an im­por­tant con­tri­bu­tion to driv­ing safety by al­low­ing the driver to fo­cus on the road while us­ing voice com­mands for a range of func­tions.

“By in­tro­duc­ing Sync to the Ranger XLS, XLT and Wild­trak mod­els at no ad­di­tional cost, we are mak­ing the tech­nol­ogy more ac­ces­si­ble and en­sur­ing that the Ranger stands out even fur­ther from the com­pe­ti­tion,” De­late says.

The sys­tem re­sponds to and recog­nises up to 150 dif­fer­ent voice com­mands, can store up to 12 cell­phones and hold up to 1,000 con­tacts per paired phone — all of which can be di­alled by voice.

On the mu­sic front, us­ing the Voice Con­trol func­tion al­lows users to se­lect artist, al­bum, in­di­vid­ual tracks, genre or playlists by their ti­tles, pro­vid­ing much eas­ier con­trol of mu­sic choices.

The Sync sys­tem adds nu­mer­ous in­fo­tain­ment op­tions to the Ford Ranger.

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