Judg­ing best of the pre-owned

IN­DUS­TRY NEWS/ Mo­tor News will be on the panel for the first Gumtree used ve­hi­cle awards

Business Day - Motor News - - MOTOR NEWS - Mo­tor News Re­porter

In SA’s au­to­mo­tive land­scape, much of the at­ten­tion from mo­tor­ing me­dia and lo­cal car awards shows is on new ve­hi­cles. But for mo­torists, the ques­tion of what makes win­ning pre-owned ve­hi­cles is highly rel­e­vant con­sid­er­ing they cur­rently out­sell new ones by more than dou­ble.

Jeff Os­borne, head of Gumtree Au­to­mo­tive, be­lieves that, while new ve­hi­cle sales are im­por­tant, South Africans are look­ing for guid­ance on how to nav­i­gate the pre-owned mar­ket which is grow­ing by the day in the cur­rent tough econ­omy.

“Pre-owned can be the smarter choice for savvy buy­ers,” he says. “The range and qual­ity of pre-owned ve­hi­cles now on of­fer, com­bined with a bet­ter set of fi­nanc­ing op­tions and the ex­ten­sion of ser­vice plans, has re­moved much of the stigma and risk pre­vi­ously as­so­ci­ated with the cat­e­gory.”

Gumtree is in­tro­duc­ing its pre-owned car awards specif­i­cally to broaden the con­cept of a win­ning car, he says.

Fi­nal­ists in the awards will be eval­u­ated against cri­te­ria such as value re­ten­tion, main­te­nance costs and re­li­able per­for­mance which are in line with the real fac­tors that prospec­tive buy­ers should be weigh­ing up when de­cid­ing on their next pre­owned car.

This rep­re­sents a sig­nif­i­cant de­par­ture from typ­i­cal au­to­mo­tive awards and fol­lows on from Mo­tor News in­sti­tut­ing the first pre-owned awards in SA in 2016, which fea­tured not just in these pages but in some of our sis­ter ti­tles too.

Mo­tor News will be in­volved in the Gumtree awards, with Ler­ato Matebese be­ing a judge on the panel.

Os­borne’s ad­vice to pre­owned buy­ers is to think like a judge at these awards to find your own win­ner. He says the sweet spot for a qual­ity pre­owned ride at good value is usu­ally ve­hi­cles which are one to three years old and are fa­mil­iar favourites from main­stream car mak­ers which have the most ac­ces­si­ble and af­ford­able parts.

After-sales ser­vice is just as im­por­tant for pre-owned cars as for new, he says. “Mo­torists should re­search the foot­print and over­all rep­u­ta­tion of a man­u­fac­turer’s deal­er­ship net­work.”

Os­borne strongly rec­om­mends get­ting a full ver­i­fi­ca­tion re­port done by Tran­sUnion on any prospec­tive pur­chase to en­sure that you are buy­ing a le­git­i­mate ve­hi­cle.

The best pre-owned cars in the South African mar­ket, as de­ter­mined by the judges of the Gumtree Pre-Owned Car Awards across sev­eral cat­e­gories, will be an­nounced in Novem­ber.


Jeff Os­borne, head of Gumtree Au­to­mo­tive.

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