Project puts driv­ers on the roads African cus­tomers use

Business Day - Motor News - - MOTOR NEWS - Mo­tor News Re­porter

This month, Toy­ota is kick­ing off the fifth leg of its 5 Con­ti­nents Drive Project in Africa, the fourth con­ti­nent in the project.

Fol­low­ing Aus­tralia in 2014, the Amer­i­cas in 2015 and 2016, and Europe in 2017, this year Toy­ota is taking on Africa. In ad­di­tion, mem­bers from Suzuki Mo­tor Cor­po­ra­tion, Hino Mo­tors and Toy­ota Auto Body are also join­ing the project.

By ex­pe­ri­enc­ing the cul­ture, cli­mate, and con­di­tions in which ve­hi­cles are used, the project seeks to en­able par­tic­i­pants to bet­ter un­der­stand cus­tomer needs and to con­sider what sort of cars will be most suited to the Africa of tomorrow.

The 5 Con­ti­nents Drive is be­ing car­ried out un­der the um­brella of Toy­ota Ga­zoo Rac­ing. Toy­ota em­ploy­ees from Ja­pan and lo­cal af­fil­i­ates from Toy­ota SA take the wheel of the cars them­selves and drive the roads used daily by cus­tomers, with the aim of mak­ing “ever­bet­ter cars”.

The project sees the Olympic and Par­a­lympic Games Tokyo 2020 as a mile­stone, and will en­deav­our to con­tinue its ac­tiv­i­ties un­til this ma­jor event takes place.

The Toy­ota 5 Con­ti­nents Drive Project has ar­rived in Africa after taking on Europe, the Amer­i­cas and Aus­tralia.

The project be­gan with a trip in Aus­tralia.

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