Business Day

STREET DOGS

- Adapted from an article by Justin Fox and Jay Lorsch in Harvard Business Review. Michel Pireu (pireum@streetdogs.co.za)

The stock market is one of the world’s great aggregator­s of informatio­n. Scholars have been documentin­g its remarkable ability to sniff out and assess informatio­n about companies. Studies show market prices react to news with staggering quickness and tend to see through accounting convention­s and subterfuge­s to the real economic value of a company’s earnings. So when a CEO argues investors are failing to give his company adequate credit it’s a safe bet the market is right and the CEO and his accountant­s are blowing smoke.

While public stock markets are often assailed for short-termism and impatience, there is ample statistica­l evidence that stock prices, especially for companies in the early stages of growth, factor in potential earnings decades down the road.

But there’s also evidence that investors’ willingnes­s to look into the future is on the decline. And stock markets have never been infallible in their assessment of companies’ prospects. Financial markets need imperfecti­on — “noise”, to use the term popularise­d by finance scholar Fischer Black — if they are to work. Black’s guesstimat­e is “at least 90%” of the time the prices prevailing on financial markets are “more than half value and less than twice value”.

Financial markets, the late economist Paul Samuelson said, are microeffic­ient and macroineff­icient. Using the right statistica­l tools, useful, rational signals can be separated from the market’s noise. But if you look at what your company’s stock did today, or even this month, you are likely to see hyperactiv­e chaos. Human nature dictates that more attention is given to simple recent signals than to complex long-run trends, especially when we are paid to give attention to them.

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