SAB steps up fight against gen­der-based vi­o­lence

Cape Argus - - NEWS - Marvin Charles

SOUTH AFRICAN Brew­eries (SAB) has launched a new cam­paign which will con­trib­ute to the fight against gen­der-based vi­o­lence.

The cam­paign, #NoEx­cuse, is an open plat­form which is set to run dur­ing the an­nual 16 days of Ac­tivism against Gen­derBased Vi­o­lence. The cam­paign is set to be a lengthy ini­tia­tive, with Car­ling Black la­bel and a civic or­gan­i­sa­tion called Takuwami Ri­ime!

“Our de­ci­sion to be an in­au­gu­ral sup­porter of the #NoEx­cuse move­ment was driven by Car­ling Black La­bel’s sta­tus as a bea­con of mas­culin­ity. As the largest beer brand in the coun­try, it is our re­spon­si­bil­ity to en­sure al­co­hol is con­sumed re­spon­si­bly and to use the power of our brand to chal­lenge South African men and our con­sumers to take ac­tion,” vice pres­i­dent of mar­ket­ing, SAB and AB InBev Africa, An­drea Quaye said.

The cam­paign is aimed at driv­ing aware­ness for peo­ple to take ac­tion. The name #NoEx­cuse il­lus­trates there is no ex­cuse for men to ig­nite any form of vi­o­lence.

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