SAB steps up fight against gender-based violence
SOUTH AFRICAN Breweries (SAB) has launched a new campaign which will contribute to the fight against gender-based violence.
The campaign, #NoExcuse, is an open platform which is set to run during the annual 16 days of Activism against GenderBased Violence. The campaign is set to be a lengthy initiative, with Carling Black label and a civic organisation called Takuwami Riime!
“Our decision to be an inaugural supporter of the #NoExcuse movement was driven by Carling Black Label’s status as a beacon of masculinity. As the largest beer brand in the country, it is our responsibility to ensure alcohol is consumed responsibly and to use the power of our brand to challenge South African men and our consumers to take action,” vice president of marketing, SAB and AB InBev Africa, Andrea Quaye said.
The campaign is aimed at driving awareness for people to take action. The name #NoExcuse illustrates there is no excuse for men to ignite any form of violence.