Es­tate de­vel­op­ment to cre­ate more jobs

Work on multi-fa­cil­ity re­tire­ment vil­lage at Val de Vie un­der way

Cape Argus - - BUSINESS - Joseph Booy­sen

VAL DE Vie es­tate has cre­ated thou­sands of tem­po­rary and per­ma­nent jobs since 2005 and is set to cre­ate thou­sands more with the de­vel­op­ment of a re­tire­ment vil­lage, ac­cord­ing to Martin Ven­ter, the chief ex­ec­u­tive and founder of the Val de Vie group of com­pa­nies.

Val de Vie es­tate, sit­u­ated within the Paarl-Fran­schhoek val­ley, was rated by mar­ket re­search group New World Wealth as the top res­i­den­tial es­tate in South Africa for three years in a row (2015, 2016 and 2017) and has the rep­u­ta­tion of be­ing the safest es­tate in Africa.

Ven­ter, speak­ing at the launch of Val de Vie Ev­er­green, one of the first re­tire­ment vil­lages set within a greater es­tate in South Africa, said the first phases of the greater es­tate had been com­pleted. More than 1 000 fam­i­lies were liv­ing on Val de Vie.

He said the first phases of the re­tire­ment sec­tion of the Ev­er­green de­vel­op­ment would start soon.

“We have com­menced with pre-sales. It is go­ing quite well. I think the dif­fer­ence with the whole life­style thing is that we of­fer great life­style, and we of­fer a prod­uct at a much cheaper price, due to the life rights model. For all the in­vestors (own­ers), we are mak­ing a life­time com­mit­ment.”

He said when he orig­i­nally bought the farm, even be­fore con­struc­tion of the es­tate be­gan, he started the Val de Vie Foun­da­tion, a char­ity or­gan­i­sa­tion, and in­vested in a hous­ing scheme for all the work­ers at that stage.

“It’s a very large corner­stone of the Val de Vie in­vest­ments group of com­pa­nies to make a highly sus­tain­able and pos­i­tive so­cio-eco­nomic in­put in the sur­round­ing com­mu­nity. So ev­ery­where we de­velop, that’s our main fo­cus, and we al­ways in­vest in that first, even be­fore we start mak­ing prof­its, and we are here for the longer term.”

Ven­ter said the group sup­ported var­i­ous non-gov­ern­men­tal or­gan­i­sa­tions, and fo­cused on hous­ing.

“On the so­cio-eco­nomic up­lift­ment side, we are fo­cused on hous­ing, ed­u­ca­tion and an in­cu­ba­tion farm sur­round­ing the es­tate for farm skills de­vel­op­ment. On the job cre­ation side, since about 2005, when we com­menced with the first phases of con­struc­tion up to now and go­ing for­ward for the next five to 10 years, (we will have cre­ated) up to 6 000 tem­po­rary con­struc­tion jobs and 4 000 per­ma­nent jobs in land­scap­ing, main­te­nance, do­mes­tic ser­vices, the golf course, among oth­ers.

“The Val de Vie Foun­da­tion fo­cuses on long-term sus­tain­able and pos­i­tive so­cio-eco­nomic up­lift­ment, for in­stance, our skills de­vel­op­ment pro­gramme and so­cial hous­ing pro­grammes. We have a

CLEAN LIV­ING: An artist’s im­pres­sion of a re­tire­ment unit at Val de Vie Ev­er­green es­tate.

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