Black Fri­day sale: shop­pers broke

Cape Times - - FRONT PAGE - Ni­cola Daniels

WITH South Africa’s big­gest sale day – “Black Fri­day” – set to hit the coun­try next week, some lo­cal shop­pers say money’s too tight to men­tion this year and they may need to give the “sales” and “spe­cials” a skip.

Some said they felt it wasn’t much more than a “mar­ket­ing gim­mick” and could lead to buy­ing things they don’t need.

“Shops al­ways have sales, this is noth­ing new, it just has a name but it is the same thing. I see it as a mar­ket­ing gim­mick,” said Phila Qusheka. In spite of this, the 22-year-old nev­er­the­less en­joyed the shop­ping last year.

For Letta Ntombana, 28, her pock­ets were just too empty to get ex­cited about an­other sale.

“I am not ex­cited about it be­cause I do not have money and sales are some­thing that hap­pen ev­ery day,” she said.

“It is just a money-mak­ing thing, I think they have old stock they are try­ing to get rid of, so they just put all those things out for us to buy.”

Lil­lian Paulse said she was not im­pressed with the spe­cials last year and was not ex­pect­ing much this year.

“Only some shops had great spe­cials, oth­ers never came down with their prices that much,” she added.

“I prob­a­bly will go into the shops, but I just plan on brows­ing.”

Seventy-one-year-old Gertrude Wil­liams said she was past get­ting ex­cited about sales.

“Per­haps when I was younger, yes, now I just feel I have ev­ery­thing I need. So un­less there’s some­thing I need in the shops on that spe­cific day, I am not go­ing to go out of my way for the sale,” Wil­liams said.

Last year, re­search re­leased by Face­book sug­gested that Black Fri­day was the coun­try’s busiest on­line shop­ping day of the year.

How­ever, while many peo­ple were clearly ex­cited to grab some bar­gains last year, there was dis­ap­point­ment as the cheap­est goods flew off the shelves, with many miss­ing out.

This year, Black Fri­day takes place on Novem­ber 24.

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