Cannes ad con­fer­ence has been made easier on pocket

Cape Times - - OPINION&ANALYSIS -

THE WORLD’S big­gest and most ex­pen­sive ad­ver­tis­ing con­fer­ence just got a lit­tle shorter and a lit­tle cheaper.

A full pass to the French Riviera’s Cannes Lions awards next year will cost €3 249 (R54 753), about 22 per­cent less than this year’s event, As­cen­tial, the or­gan­iser, said on Mon­day.

Cannes Lions, which bills it­self as a fes­ti­val of cre­ativ­ity, will run for five days from June 18 com­pared with eight days this year. The cuts come as Publi­cis Groupe, the world’s third-big­gest ad com­pany, de­cided to skip the event next year to in­vest money de­vel­op­ing in­ter­nal tools in­stead.

Ad fes­ti­vals, in­clud­ing Cannes, have be­come a big­ger bur­den for brands and agen­cies as tech com­pa­nies such as Google and Face­book in­creas­ingly gob­ble up more of the world’s mar­ket­ing spend­ing.

Cannes Lions at­tracts more than 15 000 peo­ple from about 100 coun­tries and is considered the largest meet­ing of ad pro­fes­sion­als and mar­keters.

To fur­ther soften the fi­nan­cial punch, Cannes Lions has also worked with the City of Cannes to cre­ate a suite of money-sav­ing of­fers for del­e­gates, such as a fixed price of €80 for taxis to Nice Air­port, a freeze on ho­tel prices booked via of­fi­cial chan­nels, fixed-price menus at more than 50 restau­rants and free wi-fi.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.