PORSCHE EXCLUSIV UR MANUFAKT

From embossed badges on the headrests to upgraded exhaust systems and painted wheels, last year nearly 40% of all new 911 models were fitted with one or more of the 600 exclusive personalisation items currently offered by Porsche. Established in 1986, Porsche’s in-house customisation workshop has proven so popular (and profitable) that, alongside the unveiling of the new Turbo S Exclusive series, the carmaker announced it is now officially a stand-alone division within Porsche AG. Housed in a 1 500 m2 workshop in Stuttgart and employing 180 craftsmen, Exclusiv Manufactur is responsible not only for meeting the needs of individual customers, but also for creating limitededition and anniversary models, including the stunning 997-based Sports Classic that reintroduced the famous ducktail wing. While every Porsche dealership has access to the Exclusiv Manufaktur catalogue, standalone showrooms have been set up in Los Angeles, Atlanta, Dubai and Shanghai.