Car (South Africa) - - DRIVE -

From em­bossed badges on the head­rests to up­graded ex­haust sys­tems and painted wheels, last year nearly 40% of all new 911 mod­els were fit­ted with one or more of the 600 ex­clu­sive per­son­al­i­sa­tion items cur­rently of­fered by Porsche. Es­tab­lished in 1986, Porsche’s in-house cus­tomi­sa­tion work­shop has proven so pop­u­lar (and prof­itable) that, along­side the un­veil­ing of the new Turbo S Ex­clu­sive se­ries, the car­maker an­nounced it is now of­fi­cially a stand-alone di­vi­sion within Porsche AG. Housed in a 1 500 m2 work­shop in Stuttgart and em­ploy­ing 180 crafts­men, Ex­clu­siv Man­u­fac­tur is re­spon­si­ble not only for meet­ing the needs of in­di­vid­ual cus­tomers, but also for cre­at­ing lim­it­ededi­tion and an­niver­sary mod­els, in­clud­ing the stun­ning 997-based Sports Clas­sic that rein­tro­duced the fa­mous duck­tail wing. While every Porsche deal­er­ship has ac­cess to the Ex­clu­siv Man­u­fak­tur cat­a­logue, stand­alone show­rooms have been set up in Los An­ge­les, At­lanta, Dubai and Shang­hai.

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