olkswagen is still smarting from Dieselgate that rocked the company two years ago and buyers, particularly in the US, have long memory spans. With a new CEO at the helm, the German automotive giant is keen to turn over a new leaf and launched its ambitious Roadmap E electri cation initiative at the recent Frankfurt Motor Show. According to chairman of the board of management of Volkswagen AG, Matthias Müller, Volkswagen will electrify its entire model portfolio by 2030. Essentially, the initiative promises at least one electri ed version of each of the 300 or so VW Group models across all brands and markets, including South Africa. Across the various brands, VW is promising more than 80 new electri ed models by 2025, including some 50 purely battery-powered vehicles and 30 plug-in hybrids.
To accelerate development in the e-mobility eld, VW has earmarked €20 billion for direct investment, including the development of two entirely new electric platforms, upgrading plants, training staff and adding charging infrastructure. Of course, electric vehicles require battery power and VW AG has initiated a tender process worth more than €50 billion, one of the largest in automotive history, to secure long-term partnerships in the eld of battery production. On top of that, the medium-term strategy is to concentrate all Group-wide development, procurement and quality assurance activities for all battery cells and