Voice mails are cool again
I’ll admit that I don’t listen to my voice mails and I don’t understand people who do. I also can’t leave a voice message and sound like a real person. Voice mails are weird, like floppy disks, and more and more people have voice mail greetings that ask you not to leave a message but rather send an SMS. Enter Cell C, which wants you to leave a message (presumably because it makes money each second you’re on the phone leaving that message).
Cell C’s new advert tugs at your heartstrings and uses love as its central theme. From the dad who leaves a good luck message to his son who’s moved to the big city, to a young woman leaving her boyfriend a message apologising after a fight.
The advert is very sweet and does well to remind you how awkward and special voice messages can be. The payoff line is: “Don’t hang up. It’s more than a message.”