Voice mails are cool again

CityPress - - Opportunity index - GUGULETHU MH­LUNGU gugulethu.mh­lungu@city­press.co.za Down­load Zap­par, zap the icon and watch the ad

I’ll ad­mit that I don’t lis­ten to my voice mails and I don’t un­der­stand peo­ple who do. I also can’t leave a voice mes­sage and sound like a real person. Voice mails are weird, like floppy disks, and more and more peo­ple have voice mail greet­ings that ask you not to leave a mes­sage but rather send an SMS. En­ter Cell C, which wants you to leave a mes­sage (pre­sum­ably be­cause it makes money each sec­ond you’re on the phone leav­ing that mes­sage).

Cell C’s new ad­vert tugs at your heartstrings and uses love as its cen­tral theme. From the dad who leaves a good luck mes­sage to his son who’s moved to the big city, to a young woman leav­ing her boyfriend a mes­sage apol­o­gis­ing af­ter a fight.

The ad­vert is very sweet and does well to re­mind you how awk­ward and spe­cial voice mes­sages can be. The pay­off line is: “Don’t hang up. It’s more than a mes­sage.”

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