FIND YOUR STONES ONLINE
Couples have been saved from going on a frantic search for the perfect engagement diamond with the recent launch of an online diamond store.
Yair Shimansky, the founder and CEO of tanzanite and diamond company Shimansky Jewellers, has launched Diamonds 27, an online diamond store where you can choose the stone and the cut. There is also a concept store at Cape Town’s V&A Waterfront.
“We chose the waterfront as the port of entry because there’s over 20 000 plus visitors a year,” says Shimansky.
He wanted to tap into the growing e-commerce market and also provide shoppers with a different experience.
Shoppers can visit the store and browse online for the diamond they want and can then see it and feel it before buying it.
All the diamonds are certified by the Gemological Institute of America, says Shimansky.
The website has been up and running for a few months. Most of the customers are in their early and late 20s and buy diamonds for engagements and gifts.
“The response has been fantastic. The website has been working on mobile, which is a growing category locally and worldwide.
“It’s working on the smartphone, it’s working online and we’ve got a lot of people coming and visiting the store,” says Shimansky.
Diamonds range in price from about R5 000 to R2 million.
He says on average, popular diamonds among South Africans range from half a carat to about two carats – from about R30 000 to more than R500 000.
While the diamond market faced some challenges after the beginning of the economic downturn in 2008, Shimansky says the US market is recovering and prospects for the diamond industry look good.
“The Indian and Chinese markets continue to grow and in three to four years, will overtake the US.
“So there is definite growth and demand worldwide,” says Shimansky.