BE­WARE THE pink

CityPress - - Opportunity index - GRETHE KOEN grethe.koen@city­press.co.za

Joburg’s down­town dwellers may have been won­der­ing who’s be­hind the shock­ing pink splashes of paint that have been spot­ted drip­ping off the bal­conies and win­dows of the city’s sky­scrapers, splash­ing on to pave­ments and boldly colour­ing stair­ways.

Be­ware of Colour is a guer­rilla art ini­tia­tive that aims to take back the city – to turn the fad­ing, grey con­crete into some­thing beau­ti­ful, ex­cit­ing and evoca­tive.

“We look at build­ings that have been left be­hind by time and we ca­ress their walls with our paint­brushes,” the move­ment says on its Tum­blr ac­count. “We tickle them in hopes that they will tickle her. She who walks to work in the morn­ing, her heels click­ing and clack­ing. We play with them in hopes that they will play with him. He who sits around in the af­ter­noon af­ter wait­ing long hours in the un­em­ploy­ment line.”

It may have been caus­ing an irate re­ac­tion from de­vel­op­ers and land­lords, but Be­ware of Colour says it is a pos­i­tive force.

It is a mes­sage of joy and fri­vol­ity to those who walk the city streets, a “love let­ter to politi­cians and landown­ers, our chief ex­ec­u­tives, our politi­cians”. Its only pur­pose is to in­spire, to add a sense of fun and won­der to a city stroll. It’s art for the sake of art – re­moved from galleries and on the streets where it be­longs. Down­load Zap­par from your app store, scan

the icon and see more pink in­ter­ven­tions

PHOTO: BEWAREOFCOLOUR.TUM­BLR.COM

IN THE PINK The anony­mous art col­lec­tive is in­tent on splash­ing Joburg’s grey sur­faces with a touch of bold colour

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