From PE to Chanel

CityPress - - Opportunity index -

Port El­iz­a­beth de­signer Ruth McNaughton started her range while study­ing for her BTech de­gree. Now her cre­ations can be seen on the run­ways of Paris, New York and Mi­lan.

To­day, she is be­ing or­dered by Karl Lager­feld for col­lec­tions for Chanel.

Milk: Mo­hair She Felt is a line of mo­hair and wool co­coon-shaped capes, flow­ing jer­seys and jew­ellery that McNaughton de­scribes as an “eco­fash­ion ex­per­i­ment with tra­di­tional felt”. It oozes an au­then­tic South African use of prod­uct and de­sign aes­thetic – the boere­meisie meets high fashion. McNaughton uses a 100-year-old loom to weave to­gether dif­fer­ent nat­u­ral fab­rics. The idea is to cre­ate unique, lov­ingly hand­crafted tex­tiles in the most ecofriendly way pos­si­ble. “The trick for South African de­sign­ers is to con­cen­trate on de­signs that can­not be repli­cated by a sweat­shop in the East,” says McNaughton.

Her gar­ments are things of beauty. The chunky tex­tures “make the wearer feel pro­tected and com­forted, as no­madic felt has for hun­dreds of years”. – Grethe Koen

Visit milk­mo­hair­she­ for more info

A LIT­TLE LAMB A chunky knit­ted cape by Milk PHOTO: SARAH KEOGH

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