Bring in the mod­els

CityPress - - Opportunity index - LES­LEY MO­FO­KENG les­­fo­keng@city­

Fash­ion bi­ble Vogue has ditched film and pop stars in favour of mod­els for its cov­eted Septem­ber cover, some­what of a de­par­ture from tra­di­tion.

The Septem­ber is­sue for fash­ion mag­a­zines is equiv­a­lent to Christ­mas in the real world – not only is it the big­gest in size, but sets the tone for the year ahead for fash­ion­istas and trend­set­ters.

The mod­els who landed this prime spot in­clude Cara Delev­ingne, Kar­lie Kloss and Joan Smalls.

The cover was shot by trusted Peru­vian fash­ion pho­tog­ra­pher Mario Testino and comes with an in­side pull-out spread of six more mod­els – Ari­zona Muse, Edie Camp­bell, Imaan Ham­mam, Fei Fei Sun, Vanessa Ax­ente and An­dreea Di­a­conu.

They have been dubbed “In­sta­girls” for their so­cial-me­dia savvy and rep­re­sent the new gen­er­a­tion of su­per­mod­els.

For a fash­ion mag­a­zine that has long been a pa­tron of stars from other realms, it’s re­fresh­ing that real mod­els get their mo­ment to shine and for once the over­ex­posed celebs of Tin­sel­town get the snub.

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