Lambo ditches its deep growl

CityPress - - Business -

Part of the thrill of buy­ing a Lam­borgh­ini is hav­ing an en­gine that growls louder than just about any­thing else on the road. That may even­tu­ally change.

The Volk­swa­gen (VW) su­per­car brand has un­veiled the As­te­rion, its first plug-in ve­hi­cle.

The vi­brant blue Lam­borgh­ini con­cept car glided sound­lessly on to a stage at the Paris Mo­tor Show yes­ter­day us­ing elec­tric power.

“The sound of the mo­tor is, among other things, in the DNA of the brand,” Stephan Winkel­mann, head of the Sant’Agata Bolog­nese, Italy-based car maker, said at a VW event.

The op­tion to drive with­out emis­sions and en­gine noise “could work, and we be­lieve there could be a fu­ture for this”, he said.

The show car, which com­bines three elec­tric mo­tors with a V10 en­gine for a to­tal of 910Hp, can be switched be­tween pure elec­tric and the tra­di­tional com­bus­tion power.

The model shows how emis­sions are play­ing a role even in elite per­for­mance brands.

The mo­tor in­dus­try is strug­gling to com­ply with ever tighter en­vi­ron­men­tal reg­u­la­tions and still meet con­sumer de­mand for cars that are af­ford­able and of­fer the per­for­mance that buy­ers ex­pect.

VW chief ex­ec­u­tive Martin Win­terkorn ex­pressed con­cern that EU emis­sions reg­u­la­tions would get even tougher after 2020.

That said, he ac­knowl­edged there was no go­ing back, with the car maker pre­sent­ing plug-in hy­brid ver­sions of the VW Pas­sat and Porsche Cayenne.

The As­te­rion, which ac­cel­er­ates to 100km/h in as lit­tle as three seconds, ac­cord­ing to the company, is big­ger than the Hu­ra­can and the Aven­ta­dor.

– lloomberg

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