Nothing’s more fun than a Sho’t Left in SA
South Africa celebrated World Tourism Day on September 27 and it was a good time to reflect on our vibrant local travel industry.
At SA Tourism, our message is Nothing’s More Fun than a Sho’t Left. We really mean it. In our fastpaced world of deadlines and deliverables, it’s not only advisable to take a holiday or make time for a getaway, it’s essential for our health and wellbeing, and it’s good for our loved ones too.
What better way to reconnect with yourself and with loved ones than by visiting the greater iSimangaliso Wetland Park, taking a trip along Mpumalanga’s Panorama Route, heading to the Free State for some R&R, taking to Durban’s sunny beaches or exploring the vast Northern Cape?
Of course, cost is and has always been a factor when it comes to affordable travel, and I would like to encourage City Press readers and all South Africans to take a look at the fantastic offers on our Sho’t Left website (www.shotleft.co.za).
There is something for every budget and every taste. And the great deals keep on coming, thanks to our local travel and tourism industry, which knows it needs to invest in our domestic market, and that means you.
The Sho’t Left campaign has definitely come of age and there has been an excellent reaction to the campaign to date, with more than 200 000 visits to the website by July 25 this year and a 25% return rate. That means one in four users returns to the site to check for new deals.
What I find particularly interesting is that the average stay on the website is almost six minutes. This shows that users are engaging with the content and are making bookings.
You won’t find a better deal anywhere else. At SA Tourism, we are working closely with local trade and key partners to make sure travel is not only accessible and affordable, but relevant to domestic tourists.
There have definitely been challenges in growing domestic tourism in South Africa. This sector contributed R24.3 billion to the economy last year and 12 million domestic tourists took 25.1 million trips.
We are aiming for a target of 18 million domestic tourists by 2020 and need to pull out all the stops to make sure tourism is accessible to all South Africans from all walks of life.
The theme for Tourism Month this year was Transforming Lives and I can only encourage every South African to get out there and explore our magnificent country – not only because of the fun factor, but because it creates jobs and changes lives (especially yours).
This year, South Africa’s World Tourism Day celebrations took place in the Northern Cape – the land of big skies and lunar landscapes. If you haven’t been to this province, I urge you to go. There is so much to explore and experience, from the mighty Augrabies Falls to the historic sights of Kimberley and everything in between. I also urge you to spend some time with local communities, and consider visiting community attractions and establishments.
I look forward to growing our local tourism industry, and seeing you somewhere along the road as you live and experience the fact that Nothing’s More Fun than a Sho’t Left.