HIGH IN THE SKY

CityPress - - News - SIYABONGA SIT­HOLE siyabonga.sit­hole@city­press.co.za

Club El­e­vate’s rooftop ex­pe­ri­ence, which of­fers panoramic views of Joburg, al­ways leaves me in awe of the city. So I was de­lighted that the club hosted the launch of Vodacom’s part­ner­ship with in­ter­na­tional web-based mu­sic stream­ing plat­form Deezer on Thurs­day. I ex­pected to see the likes of TV per­son­al­ity Khanyi Mbau. But as she ob­vi­ously thought she had bet­ter things to do, I had to set­tle for the young pre­tenders on the so­cial scene in­stead.

Not that I’m com­plain­ing. Pleas­ant mu­sic, food and free booze never dis­ap­point.

The dance floor was busy, with Jessica Nkosi play­ing leader of the pack. The ac­tress, who plays Qondi on Isi­baya, flashed quite a bit of leg in a long, black skirt with slits run­ning up the sides.

The youth­ful DJ duo Twins On Decks started the night with their brand of dance mu­sic. Then came 5FM’s Poppy Ntshongwana, fol­lowed by DJs Lulo Café, Naves, Spec­tac­u­lar and Eu­phonik.

The hip-hop fra­ter­nity was rep­re­sented by Slik­our. Siyabonga Me­tane, as he is known off­stage, said that as a mu­sic pro­ducer and record la­bel owner, plat­forms like Deezer meant that lo­cal artists now had a new way to get their mu­sic out to fans.

“It does not make sense to al­low your bread to be sold only at Sho­prite when there are other re­tail stores will­ing to ex­ploit your prod­uct,” he said.

There are more than 35 mil­lion songs on the on­line mu­sic site and emerg­ing star Lady X told City Press she thinks it would be a great way to make her mu­sic more ac­ces­si­ble to the rest of the world.

All in all, a won­der­ful party on a sum­mer's night.

MU­SIC MEN

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