BUT NOT SO MUCH EX­TRAV­A­GANCE

CityPress - - News - GUGULETHU MH­LUNGU Gugulethu.Mh­lungu@city­press.co.za

On Thurs­day night, ma­jor re­tailer Edgars hosted what it called a Night of Fash­ion ex­trav­a­gance at its re­cently opened store in the Rose­bank Mall. Call­ing the open­ing of stores a fash­ion ex­trav­a­gance re­ally sets a high bar for your­self, but Edgars went there.

The word ‘ex­trav­a­gance’ (cou­pled with no ex­plicit dress code) meant that a few of the at­ten­dees looked like they had dressed for a ma­tric dance, while oth­ers opted for the smart ca­sual/work look. The peo­ple who seemed to get the dress code right for the oc­ca­sion came later in the evening (after the awk­ward re­cep­tion in front of the store moved to the sec­ond floor of the mall in front of the new Dune, TM Lewin, River Is­land and Lipsy stores, which the Ed­con group was also launch­ing). The fin­ger snacks were the stan­dard mince spring rolls, seared beef, cheese and tomato sticks, and wraps – so noth­ing par­tic­u­larly out­stand­ing or ex­trav­a­gant. Maps Maponyane

The charm­ing Maps Maponyane was the MC was the MC

and man­aged to move the pro­gramme along for the evening

de­spite the crowd that spoke (loudly) through­out the in­tro, the Ed­con group CEO’s ad­dress and the trends pre­sen­ta­tion. Some of those in attendance in­cluded trends an­a­lyst Dion Chang, Miss SA Ro­lene Strauss, Live AMP pre­sen­ter and model Pearl Thusi (dressed in River Is­land) and ac­tress Mbali Mlotshwa. The fun re­ally be­gan when the event moved to the sec­ond floor and guests had the chance to visit the new stores while get­ting man­i­cures at Dune, sip­ping Cham­pagne at Lipsy, nurs­ing a whiskey at TM Lewin and rid­ing a sugar high from the gor­geous Tech­ni­color con­fec­tionery ta­ble at River Is­land.

The ex­pe­ri­ence was spe­cial and almost enough to for­give Lipsy for hav­ing velour track­suits in store again.

The run­way show was noth­ing spe­cial as the guests had seen the clothes on their vis­its to each store, but the vibe was great and the ever-popular Mi Casa’s per­for­mance there­after was a treat.

Not quite an ex­trav­a­ganza, but a fun and en­ter­tain­ing way to launch five stores – and in a mall no­gal.

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