Young businessman focuses on success instead of big bucks
Despite an information and knowledge management degree, Wiseman Sedibe is not interested in a fancy corporate job and big bucks.
He prefers his mostly empty desk, on which resides a laptop, a cellphone and a steaming cappuccino. This is where he has done work for big brands such as Standard Bank, Hard Rock Cafe and national restaurant chain Cappello.
Sedibe is co-founder of Domino Intelligence, a “creative digital agency” that offers services to make businesses more efficient and appealing for young consumers.
Although the business has pulled in some big fish, it hasn’t always been smooth sailing.
“In the beginning, it was tough being a graduate, seeing your friends in jobs where they were making money. But this is the space I know, and this is the space I want to grow in,” he says.
Domino Intelligence has three divisions – competitor analysis, social marketing and benchmark analysis – and Sedibe has also cracked the social-media game, using his traditional degree skills in innovative ways.
Although the co-founders believe they have the degrees and drive to turn a simple campaign into a real money-spinner, it’s hard to get more traditional clients to buy in to their big ideas.
“I feel like I’m an equal wherever I go, but I recognise that some people may see me as this young black boy trying to do business. But it’s about pitching, showing what you can do, and that perception changes,” says Sedibe.
While the company is allowing Sedibe and his employees to live a reasonably comfortable life, he admits the dream is to expand.
“I don’t think we’d ever want 100 employees and a huge operation because that can limit our ability to be agile. We want to run a successful, reputable company that highlights the best of our abilities and serves our clients properly.”