Young busi­ness­man fo­cuses on suc­cess in­stead of big bucks

CityPress - - News - BINWE ADE­BAYO binwe.ade­bayo@city­

De­spite an in­for­ma­tion and knowl­edge man­age­ment de­gree, Wiseman Sed­ibe is not in­ter­ested in a fancy cor­po­rate job and big bucks.

He prefers his mostly empty desk, on which re­sides a lap­top, a cell­phone and a steam­ing cap­puc­cino. This is where he has done work for big brands such as Stan­dard Bank, Hard Rock Cafe and na­tional restau­rant chain Cap­pello.

Sed­ibe is co-founder of Domino In­tel­li­gence, a “cre­ative dig­i­tal agency” that of­fers ser­vices to make busi­nesses more ef­fi­cient and ap­peal­ing for young con­sumers.

Although the busi­ness has pulled in some big fish, it hasn’t al­ways been smooth sail­ing.

“In the be­gin­ning, it was tough be­ing a grad­u­ate, see­ing your friends in jobs where they were mak­ing money. But this is the space I know, and this is the space I want to grow in,” he says.

Domino In­tel­li­gence has three di­vi­sions – com­peti­tor anal­y­sis, so­cial mar­ket­ing and bench­mark anal­y­sis – and Sed­ibe has also cracked the so­cial-me­dia game, us­ing his tra­di­tional de­gree skills in in­no­va­tive ways.

Although the co-founders be­lieve they have the de­grees and drive to turn a sim­ple cam­paign into a real money-spin­ner, it’s hard to get more tra­di­tional clients to buy in to their big ideas.

“I feel like I’m an equal wher­ever I go, but I recog­nise that some peo­ple may see me as this young black boy try­ing to do busi­ness. But it’s about pitch­ing, show­ing what you can do, and that per­cep­tion changes,” says Sed­ibe.

While the com­pany is al­low­ing Sed­ibe and his em­ploy­ees to live a rea­son­ably com­fort­able life, he ad­mits the dream is to ex­pand.

“I don’t think we’d ever want 100 em­ploy­ees and a huge op­er­a­tion be­cause that can limit our abil­ity to be ag­ile. We want to run a suc­cess­ful, rep­utable com­pany that high­lights the best of our abil­i­ties and serves our clients prop­erly.”

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