CityPress - - Careers -

gen­cies of­ten for­get just how im­por­tant in­terns can be, so how do we get them to sit up and take note? I’ve had the good for­tune of head­ing up the in­tern­ship pro­gramme and youth mar­ket­ing di­vi­sion at my cur­rent agency. I’ve been in the bustling, en­er­getic ad­ver­tis­ing in­dus­try for more than 26 years and am still sur­prised – on a daily ba­sis – by how young peo­ple com­mu­ni­cate why they want an in­tern­ship or to job shadow, and how busi­nesses re­act.

My big­gest chal­lenge over the years has been com­mu­ni­cat­ing to my col­leagues the im­por­tance of un­der­stand­ing that in­tern­ship pro­grammes cre­ate im­mense value.

But the re­al­ity is that we barely have enough time to get through our daily work­load. So where do we find the time to hold an in­tern’s hand while they take their first shaky steps on the path to be­com­ing a pro­fes­sional?

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