gencies often forget just how important interns can be, so how do we get them to sit up and take note? I’ve had the good fortune of heading up the internship programme and youth marketing division at my current agency. I’ve been in the bustling, energetic advertising industry for more than 26 years and am still surprised – on a daily basis – by how young people communicate why they want an internship or to job shadow, and how businesses react.
My biggest challenge over the years has been communicating to my colleagues the importance of understanding that internship programmes create immense value.
But the reality is that we barely have enough time to get through our daily workload. So where do we find the time to hold an intern’s hand while they take their first shaky steps on the path to becoming a professional?