Safa, Siyaya head for fisticuffs over bad-mouthing

CityPress - - Sport - TI­MOTHY MOLOBI ti­mothy@city­

Safa is set for show­down talks with its new broad­cast part­ner Siyaya TV on Tues­day. A se­nior Safa of­fi­cial said the football ad­min­is­tra­tor was not happy with media ut­ter­ances at­trib­uted to Siyaya TV por­tray­ing the as­so­ci­a­tion in a bad light.

The of­fi­cial, who did not want to be iden­ti­fied, said that, as happy as they were with the deal – which they con­cluded last year – they were baf­fled by Siyaya’s latest re­ports that Safa was go­ing to lose money as a re­sult of en­ter­ing into an agree­ment with the SABC. “Con­trary to those re­ports, Safa is mak­ing more money from the broad­cast deal af­ter re­al­is­ing its po­ten­tial mar­ket value with the Siyaya deal.

“There was noth­ing wrong with con­clud­ing a deal with the SABC be­cause we needed a free-to-air part­ner,” said the in­sider. He said Siyaya was still the main rights holder and had sub­li­censed the rights to the public broad­caster. The in­sider said the Siyaya TV deal in­cluded all the na­tional teams, dig­i­tal rights, free-to-air and half the ra­dio rights.

The only rights that were miss­ing were those for Con­fed­er­a­tion of African Football (CAF) and Fi­fa­sanc­tioned matches, which the con­ti­nen­tal mother body sells as a bloc to all the as­so­ci­a­tions. “We have al­ways said we were ne­go­ti­at­ing with the SABC be­cause we did not want the public to lose Bafana. And the SABC has a wider au­di­ence.”

He said Safa was guar­an­teed about R175 mil­lion a year for the du­ra­tion of the con­tract.

“Our ini­tial deal with Siyaya was for R1.2 bil­lion over six years, and we have ex­tended that for a fur­ther three years af­ter clinch­ing the SABC deal. “Ac­cord­ing to that deal, we agreed on a set amount for the first three years and for it to be re­viewed af­ter that.” He said the SABC’s deal was 20% more than the pre­vi­ous con­tract that ex­pired in April.

Su­perS­port com­mu­ni­ca­tion man­ager Clin­ton van der Berg said his or­gan­i­sa­tion no longer had a con­tract with Safa, and the pay chan­nel had no obli­ga­tion to ne­go­ti­ate with Siyaya TV. Van der Berg said, how­ever, that they would con­tinue show­ing Bafana’s CAF and Fifa matches be­cause they had a deal with Sport­sFive.

SABC spokesper­son Kaizer Kganyago said the public broad­caster was happy with the con­tract it had signed with Safa.

Kganyago said he could not com­ment on the other broad­caster’s deal as it had noth­ing to with the SABC. “If you re­mem­ber, our con­tract came to an end in April, and we rene­go­ti­ated with Safa and en­tered into a three­year part­ner­ship. We will see what hap­pens af­ter these three years but we are happy with the deal,” he said.

The con­tract was for Bafana, Banyana and na­tional Un­der-20 and 23 matches.

Siyaya’s Aubrey Tau did not hon­our an ap­point­ment he agreed to with City Press on Fri­day and did not re­spond to mes­sages left on his mo­bile phone. Safa’s chief ex­ec­u­tive, Dennis Mum­ble, said there was noth­ing he could say ex­cept to con­firm what was con­tained in last week’s press re­lease.

It said that Safa had ex­tended its broad­cast­ing deal with Siyaya TV and it would now run for 10 years.


Safa CEO Dennis Mum­ble re­fused to speak



CON­TENT Spokesper­son

Kaizer Kganyago says

the SABC is happy with the

new deal


DUCK­ING Aubrey Tau, from Siyaya TV, was nowhere to be found

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