I

CityPress - - Business -

want to take out life cover, but I would like to un­der­stand the dif­fer­ence be­tween buy­ing online – from 1LifeDirect for ex­am­ple – or go­ing through an ad­viser. Is it cheaper to go di­rect?

Also, if my par­ents have life cover, can I con­tinue to make those monthly pay­ments?

Both di­rect life in­sur­ance and in­sur­ance pro­vided through an ad­viser have a place in meet­ing po­ten­tial cus­tomers’ fi­nan­cial needs.

Cus­tomers who know what their life in­sur­ance needs are could buy di­rect prod­ucts fairly com­fort­ably, whereas those who do not know what cover would suit them best should con­sider an ad­viser in­stead.

An ad­viser is also rec­om­mended if you do not un­der­stand the life prod­ucts on of­fer.

It is im­por­tant, how­ever, to dis­pel the myth that online is nec­es­sar­ily cheaper. These prod­ucts gen­er­ally re­quire sig­nif­i­cantly more advertising, so prices could easily be the same as for those who pay com­mis­sion to

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