Mandela brand rakes in millions
Nelson Mandela’s close friend Advocate George Bizos once declared that the former statesman was not a millionaire, but his brand had the power to rake in millions.
With dozens of trusts, his name and his prison number registered as trademarks, Mandela’s estate was worth R46 million when he died two years ago. This consisted mainly of royalties from his books, his famous hand imprints and the 46664 brand, which included a clothing range, footwear and accessories.
According to the Nelson Mandela Foundation’s annual report, it had a net income of more than R32 million and assets of more than R308 million last year alone. Excluding book and art sales and the 46664 brand, this came from a diverse collection of donors from other foundations, banks and a multitude of companies and private individuals.
From 1995, the Madiba name has also brought in an estimated R1.2 billion for the Nelson Mandela Children’s Fund. This excludes the children’s hospital being built in Johannesburg which, it is estimated, will cost about R1 billion. To date R620 million has been raised and construction is halfway.
But the foundation is not the only entity earning money from Madiba magic. Mandela’s family are also capitalising on his brand.
There was Being Mandela, a reality TV show with Mandela’s granddaughters Swati Dlamini and Zaziwe Dlamini-Manaway. They also have a clothing line called LWTF – Long Walk To Freedom.
According to company records, his eldest daughter, Makaziwe, has more than 30 companies she is active in, some of them named after her father.
FANCY FOOTWEAR The 46664 takkies bear Nelson Mandela’s famous hand imprint and his Robben Island prisoner number. Most of the profits from the sales of the fashion label go into the Nelson Mandela Foundation’s charities and social-justice projects