High fash­ion meets re­tail

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SA Fash­ion Week de­sign­ers and Edgars have come to­gether to bring you the latest run­way trends – all avail­able through one of the coun­try’s largest re­tail cloth­ing brands.

Edgars has been a big sup­porter of South African fash­ion, merg­ing de­sign with the re­tail sec­tor.

The depart­ment store has been the of­fi­cial re­tail spon­sor of SA Fash­ion Week since July 2011.

To com­mem­o­rate the con­tin­u­a­tion of their merger, the Win­ter with Edgars and SA Fash­ion Week event re­cently took place at the Edgars store in Sand­ton.

Ra­dio and tele­vi­sion per­son­al­ity Jen Su, who at­tended the event, said South Africa had phe­nom­e­nal de­sign­ers and im­mense tal­ent.

De­signer Kather­ine Mort­ner, who is the SA Fash­ion Week New Tal­ent Search win­ner, demon­strated how Edgars’ range could be blended with the de­sign­ers’ ranges. Mon­u­men­tal Story is the open­ing theme for sum­mer 2015, with the key looks in this trend be­ing bold black-and-white prints and tu­nic dresses.

Afro-trop­i­cal prints, as well as denim and tan com­bi­na­tions, are among the sea­son’s hottest trends. De­signs by ERRE, Gert-Jo­han Coet­zee, Ru­bi­con Cloth­ing, SIES!is­abelle, Fun­dudzi by Craig Ja­cobs, Mantsho, Sober, Colleen Eitzen, Clive by Clive Run­dle, Shirt & Co and Non-Euro­pean are avail­able at the Edgars capsule store in Sand­ton City, Johannesburg.

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