Your ES­SEN­TIAL guide to FUND­ING

CityPress - - Business - Edited by Maya Fisher-French

Seed Academy has de­vel­oped The Es­sen­tial Guide to Fund­ing in South Africa, which is avail­able as a free e-book down­load. Donna Rachel­son, chief cat­a­lyst at Seed Academy, says that based on sur­veys and the train­ing of hun­dreds of en­trepreneurs, rais­ing funds is the most com­mon con­cern for en­trepreneurs.

“The sur­vey showed that 70% of re­spon­dents say they re­quire fund­ing to grow their busi­nesses – 83% of start-ups are self-funded and only 3% fund their busi­nesses from the ve­hi­cles for­mally es­tab­lished to sup­port them,” she says.

“There clearly was a se­ri­ous gap – tremen­dous de­mand for fund­ing, sub­stan­tial fund­ing avail­able, but the en­trepreneurs had a knowl­edge gap. This prac­ti­cal guide aims to show en­trepreneurs just how much sup­port is ac­tu­ally avail­able and how to go about ap­ply­ing for it.”

The Es­sen­tial Guide to Fund­ing in South Africa has been writ­ten as a re­source for mi­cro, small and medium-sized busi­nesses.

As an e-book, it will be­come more com­pre­hen­sive over time as fun­ders and users add to the con­tent.

There are fund­ing op­tions for all types of en­trepreneurs, in­clud­ing women, those in­volved in green projects, min­ing, man­u­fac­tur­ing, tech­nol­ogy and even busi­nesses in dis­tress.

The Es­sen­tial Guide to Fund­ing in South Africa cov­ers some of the more cur­rent forms of fundrais­ing, such as crowd­fund­ing, but the more tra­di­tional top­ics like in­vestors, public and pri­vate eq­uity, as well as ven­ture cap­i­tal fund­ing and bank loans, are cov­ered too.

The full ar­ray of fund­ing avail­able via the de­vel­op­ment fi­nance in­sti­tu­tions is ex­plained in some de­tail, in­clud­ing loans and grants.

This sec­tion in­cludes the depart­ment of trade and in­dus­try, the Na­tional Em­pow­er­ment Fund, the De­vel­op­ment Bank of South­ern Africa, the Small En­ter­prise Fi­nance Agency, the En­ab­lis Ac­cel­er­a­tion Fund, the Khula Credit Indemnity Scheme, the In­dus­trial De­vel­op­ment Cor­po­ra­tion, the Small En­ter­prise De­vel­op­ment Agency, the Tech­nol­ogy In­no­va­tion Agency and the Jobs Fund.

The guide also con­tains some tips for pitch­ing for funds and rec­om­mends be­ing ex­tremely con­ser­va­tive in fi­nan­cial pro­jec­tions, un­der­stand­ing the com­pet­i­tive en­vi­ron­ment and hav­ing a clear un­der­stand­ing of busi­ness dif­fer­en­tia­tors.

The Es­sen­tial Guide to Fund­ing in South Africa can be down­loaded for free at seeda­cademy.co.za/theessen­tial-guide-to-fund­ing-in-sa/

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