Upskilling for the digital era
Print publishing plays a key role in SA communities
it be an eight-pager or a 12-pager?
Many community newspapers go for 12 pages. Be consistent – if you decide on a monthly issue, the newspaper must come out every month. Start cautiously, if all works well, you can expand.
a printer Printing is going to be a major cost in your budget, so choose your print and paper-size options carefully. Most community newspapers are in a tabloid format, but many have started as A4 (A3 folded in a magazine shape) printed in black and white. It is worth researching printers, and comparing costs and quality.
much advertising are you going to get? Who is likely to advertise in your newspaper? Investigate the businesses in your area and how they advertise.
Think carefully about how to help local businesses grow in your area, think about local rates for your butchery or spaza shops.
These small businesses are undervalued by most publishers.
Government and your municipality are likely to be an advertising source. Make sure you introduce yourself to them.
a financial plan: With a proper budget, you will get an idea of the costs you need to cover.
A Guide to the Business of Newspapers was developed for the Association of Independent Publishers by experts from the field, and will help you answer these and many other questions. Contact firstname.lastname@example.org
for a copy