Up­skilling for the dig­i­tal era

Print pub­lish­ing plays a key role in SA com­mu­ni­ties

CityPress - - Careers -

it be an eight-pager or a 12-pager?

Many com­mu­nity news­pa­pers go for 12 pages. Be con­sis­tent – if you de­cide on a monthly is­sue, the news­pa­per must come out ev­ery month. Start cau­tiously, if all works well, you can ex­pand.

a printer Print­ing is go­ing to be a ma­jor cost in your bud­get, so choose your print and pa­per-size op­tions care­fully. Most com­mu­nity news­pa­pers are in a tabloid for­mat, but many have started as A4 (A3 folded in a mag­a­zine shape) printed in black and white. It is worth re­search­ing print­ers, and com­par­ing costs and qual­ity.

much advertising are you go­ing to get? Who is likely to ad­ver­tise in your news­pa­per? In­ves­ti­gate the busi­nesses in your area and how they ad­ver­tise.

Think care­fully about how to help lo­cal busi­nesses grow in your area, think about lo­cal rates for your butch­ery or spaza shops.

These small busi­nesses are un­der­val­ued by most pub­lish­ers.

Gov­ern­ment and your mu­nic­i­pal­ity are likely to be an advertising source. Make sure you in­tro­duce your­self to them.

a fi­nan­cial plan: With a proper bud­get, you will get an idea of the costs you need to cover.

A Guide to the Busi­ness of News­pa­pers was de­vel­oped for the As­so­ci­a­tion of In­de­pen­dent Pub­lish­ers by ex­perts from the field, and will help you an­swer these and many other ques­tions. Con­tact info.aip@print­media.org.za

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