DJ Sbu launches busi­ness TV show

En­tre­pre­neur uses Forbes Africa cover in­ci­dent as an op­por­tu­nity to con­vince busi­ness glossy to give him his own show

CityPress - - News - NTOMBIZODWA MAKHOBA ntombizodwa@city­press.co.za

Barely six months af­ter he ruf­fled Forbes Africa’s feath­ers with a fake mag­a­zine cover, Sibu­siso “DJ Sbu” Leope has teamed up with the pres­ti­gious busi­ness mag­a­zine to launch a new TV show.

Kick­ing Doors with Sbu Leope launched on CNBC Africa this week. The 30-minute show fo­cuses on entrepreneurship, lead­er­ship and em­pow­er­ment.

Leope says he pitched the idea to Forbes Africa while they were em­broiled in a bat­tle over a mock Forbes cover show­ing him hold­ing a can of his Mo Faya energy drink in March.

Leope told them that in­stead of fo­cus­ing on the fake-cover in­ci­dent, they should see it as a great op­por­tu­nity to work to­gether.

“I was very hon­est with them that I felt they were not speak­ing to the peo­ple on the ground. They al­ways tar­get wealthy busi­ness­men dressed in suits and ties. I also sug­gested that the only peo­ple who watched CNBC Africa were ei­ther white peo­ple or rich peo­ple,” he says.

Leope be­lieves Forbes Africa bought into his idea be­cause of the pub­lic­ity the mock cover gen­er­ated.

“This is a ground-break­ing deal. I have al­ways wanted to speak to the con­ti­nent. I’ve al­ways wanted to min­gle with busi­ness­peo­ple be­cause I’m a busi­ness­man my­self. These are global brands and ev­ery­one re­spects them world­wide, and to have a part­ner­ship with them means a lot to me,” he says.

“I’m liv­ing proof of what my show is all about. I’m a strug­gling en­tre­pre­neur. I’ve got chal­lenges all the time, but I kick down doors, I make things hap­pen.” Leope says that hav­ing his own show has been a life­long dream. “I pitched the same idea at the SABC for years and it just never hap­pened.” Kick­ing Doors with Sbu Leope is de­signed to ed­u­cate and in­spire growth within the “bil­lion­aire gen­er­a­tion” in Africa. There are 52 episodes.

Leope, who was fired by Metro FM for pro­mot­ing his energy drink on stage at the Metro FM Mu­sic Awards in Fe­bru­ary and af­ter be­ing ar­rested for drunk driv­ing in May, says bad pub­lic­ity hasn’t dented his im­age.

“The more you write about me, you make me pop­u­lar. Many peo­ple know that I’m not the per­son the media has por­trayed me to be. Peo­ple know my work is sin­cere and I have changed many peo­ple’s lives. I’ve got an army of loyal fol­low­ers,” he in­sists.

He also does not rule out a re­turn to Metro FM.

“SABC will al­ways be my home. I want Metro FM break­fast or even a drive show. I’ve got a lot to of­fer, and they know that as well.”

But for now, he is con­cen­trat­ing on his new show and his sec­ond book, Bil­lion­aires Un­der Con­struc­tion – The Bil­lion­aire Gen­er­a­tion, which will be pub­lished this year, and masked kwaito artist Mzekezeke will be mak­ing his come­back af­ter nine years.

“In this book, I share my story and how I have ma­noeu­vred over the years. It will touch base on the im­por­tance of ed­u­ca­tion and how I man­aged to change many peo­ple’s lives through my work,” he says.

PHOTO: MUNTU VI­LAKAZI

DJ Sbu is ready for a new chal­lenge

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.