Although clothing for women larger than a size 38 is more readily available, there’s still a long way to go. Gugulethu Mhlungu speaks to Gugu Gule, the owner of GG Boutique
Gugu Gule launched her boutique in Pretoria in 2005. When asked about how the business came about, she says: “I am a plus size woman myself, and like many other plus size women, I struggled to find flattering clothing – especially office or business wear and outfits for special occasions.”
Gule says GG Boutique was created for fuller women who want quality and are willing to pay a little extra for it.
“It’s for the woman with a formal event or a meeting to attend. For a wedding or social occasions. She has places to go and wants to look good.”
GG also offers designer shoes – up to a size nine, as well as costume jewellery and other accessories.
Gule says a personalised service is another special benefit for her clients: “We offer an exclusive and exciting service, which can sometimes come to you. If you are a regular customer, and we know what you like and what sizes you wear, we offer a personal shopping service. Most of our clients are very busy, so the personal shopping and mobile boutique services are great for them.”
Other services offered by the business are designing and tailoring services, wardrobe styling, grooming and alterations.