Although cloth­ing for women larger than a size 38 is more read­ily avail­able, there’s still a long way to go. Gugulethu Mhlungu speaks to Gugu Gule, the owner of GG Bou­tique

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Gugu Gule launched her bou­tique in Pre­to­ria in 2005. When asked about how the busi­ness came about, she says: “I am a plus size woman my­self, and like many other plus size women, I strug­gled to find flat­ter­ing cloth­ing – es­pe­cially of­fice or busi­ness wear and out­fits for spe­cial oc­ca­sions.”

Gule says GG Bou­tique was cre­ated for fuller women who want qual­ity and are will­ing to pay a lit­tle ex­tra for it.

“It’s for the woman with a for­mal event or a meet­ing to at­tend. For a wed­ding or so­cial oc­ca­sions. She has places to go and wants to look good.”

GG also of­fers de­signer shoes – up to a size nine, as well as cos­tume jew­ellery and other ac­ces­sories.

Gule says a per­son­alised ser­vice is another spe­cial ben­e­fit for her clients: “We of­fer an ex­clu­sive and ex­cit­ing ser­vice, which can some­times come to you. If you are a reg­u­lar cus­tomer, and we know what you like and what sizes you wear, we of­fer a per­sonal shop­ping ser­vice. Most of our clients are very busy, so the per­sonal shop­ping and mo­bile bou­tique ser­vices are great for them.”

Other ser­vices of­fered by the busi­ness are de­sign­ing and tai­lor­ing ser­vices, wardrobe styling, groom­ing and al­ter­ations.

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