A city on my clothes
What influences you more than the city you live in? A new campaign has asked designers to create ranges inspired by Joburg, Cape Town and Durban. Gugulethu Mhlungu spoke to one of them, Rich Mnisi
Designers Rich Mnisi, Jenevieve Lyons and Sibu Msimang have been working on a string of new ranges inspired by Johannesburg, Cape Town and Durban as part of Skip’s #MyFabulous campaign. They worked from Instagram images uploaded by city dwellers around the country. This week, the ranges were unveiled in Johannesburg. #Trending caught up with fashion wunderkind Rich Mnisi. Which city did you find most inspiring, and why?
I definitely think Joburg was inspiring because this is where I was born and I understand it better than I do any other place. Seeing the familiarity of it in the depictions of others worked as a good reminder of what Jozi has to offer. What did you learn from the #MyFabulous project?
Individual perception is something of great importance.
How would you describe the experience of working from images on Instagram? It was a challenge and I think the fact that these images were curated by others made it more difficult. You have to see what they were seeing and not what you’re seeing. How did you interpret all the images you’ve seen over the past few weeks? Did you distil them into a single theme? If so, what was it?
I placed them into a single theme because people were taking images of similar buildings and spaces, and the distinctive differences between these images were based on how they interpreted the beauty. There was a range of angles and final edits, yet the structure was repeated on the feed, so the concept of unique and individual interpretation is what appeared most frequently, and so it became the theme. Who is this range for?
It’s a collection for a confident and romantic woman, a woman with a structured identity but an identity that feels new to everyone else but not to her because she’s lived it out. It’s a range open to interpretation, thus its aesthetic or the way it is presented does not determine anything for the wearer. What’s next for you?
We’re currently in talks with stockists – internationally and locally. It seems Oath Studio will be more accessible to our consumers.
CONFIDENT AND ROMANTIC