A city on my clothes

What in­flu­ences you more than the city you live in? A new cam­paign has asked de­sign­ers to cre­ate ranges inspired by Joburg, Cape Town and Dur­ban. Gugulethu Mhlungu spoke to one of them, Rich Mnisi

CityPress - - T# -

De­sign­ers Rich Mnisi, Jenevieve Lyons and Sibu Msi­mang have been work­ing on a string of new ranges inspired by Johannesburg, Cape Town and Dur­ban as part of Skip’s #MyFab­u­lous cam­paign. They worked from In­sta­gram im­ages up­loaded by city dwellers around the coun­try. This week, the ranges were un­veiled in Johannesburg. #Trend­ing caught up with fash­ion wun­derkind Rich Mnisi. Which city did you find most in­spir­ing, and why?

I def­i­nitely think Joburg was in­spir­ing be­cause this is where I was born and I un­der­stand it bet­ter than I do any other place. See­ing the fa­mil­iar­ity of it in the de­pic­tions of oth­ers worked as a good re­minder of what Jozi has to of­fer. What did you learn from the #MyFab­u­lous pro­ject?

In­di­vid­ual per­cep­tion is some­thing of great im­por­tance.

How would you de­scribe the ex­pe­ri­ence of work­ing from im­ages on In­sta­gram? It was a chal­lenge and I think the fact that these im­ages were cu­rated by oth­ers made it more dif­fi­cult. You have to see what they were see­ing and not what you’re see­ing. How did you in­ter­pret all the im­ages you’ve seen over the past few weeks? Did you dis­til them into a sin­gle theme? If so, what was it?

I placed them into a sin­gle theme be­cause peo­ple were tak­ing im­ages of sim­i­lar build­ings and spa­ces, and the dis­tinc­tive dif­fer­ences be­tween these im­ages were based on how they in­ter­preted the beauty. There was a range of an­gles and fi­nal ed­its, yet the struc­ture was re­peated on the feed, so the con­cept of unique and in­di­vid­ual in­ter­pre­ta­tion is what ap­peared most fre­quently, and so it be­came the theme. Who is this range for?

It’s a col­lec­tion for a con­fi­dent and ro­man­tic woman, a woman with a struc­tured iden­tity but an iden­tity that feels new to ev­ery­one else but not to her be­cause she’s lived it out. It’s a range open to in­ter­pre­ta­tion, thus its aes­thetic or the way it is pre­sented does not de­ter­mine any­thing for the wearer. What’s next for you?

We’re cur­rently in talks with stock­ists – in­ter­na­tion­ally and lo­cally. It seems Oath Stu­dio will be more ac­ces­si­ble to our con­sumers.


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