Refresh yourself with Coke Studio
The Tin Factory in Kramerville, Sandton, played host to the Coke Studio launch on Thursday night.
Hosted by Cape Town’s KFM afternoon-drive host Rob Vember, guests got a sneak peek of the new 16-week show.
It will team up two top South African musos and also feature some new talent.
Sharon Keith, marketing director of Coca-Cola Southern Africa, said: “Coke Studio is not a talent show. There won’t be public voting, but you will get to see 32 songs being created.”
The show will start tomorrow and Keith says it is unlike anything on our TV screens.
Artists from vastly different genres and backgrounds pair up, fuse their styles and come up with a new track in just three days. The entire process, from start to finish, is caught on camera, giving audiences a look at how the music is made.
Viewers can watch their favourite musicians in action, see the behind-the-scenes drama and, most importantly, listen to each artist perform their fusion track for the first time.
Artists involved include 37mph, who worked with Lelo; Flex Boogie with Fight Night; Kabomo with Mpumi; and Mi Casa with Cassper Nyovest.
Other artists in the series are Oliver Mtukudzi and the Mahotella Queens.
It was a low-key but fun event in the warehouse-type venue, where a select number of guests mingled and nibbled on canapés, and enjoyed a wellstocked bar.
Coke Studio will air on e.tv every Monday at 8.30pm.
Singer and dancer Busiswa
Mpumi (left) and Michaela Stengel
Rapper Riky Rick