Adi­das gets kasi treat­ment

CityPress - - T# - Binwe.ade­bayo@city­press.co.za

Be­ing asked to col­lab­o­rate with Adi­das is no joke. The world’s big­gest celebs – from Phar­rell to Rita Ora to Kanye West – have paired with the leg­endary sports brand to cre­ate artist-inspired gear for fans and Adi­das-heads alike.

Now, lo­cal de­sign trio The Sartists are join­ing this il­lus­tri­ous list, with an Adi­das Orig­i­nals col­lab­o­ra­tion that is both slick and sporty, but also quirky and quintessen­tially South African. Kabelo Kung­wane, Xza­vier Zulu and Wanda Lephoto have been in­for­mally play­ing around with cus­tomised Adi­das gear for some time, but now it’s of­fi­cial. They re­cently re­leased their ver­sions of the clas­sic three-striped shell­toe sneaker in Braam­fontein. And the look­book is just de­li­cious.

Shot by one of South Africa’s best street pho­tog­ra­phers, Andile Buka, who knows colours and an­gles like no other, it’s as much about the crew and street cul­ture as it is about the Adi­das clothes them­selves. Set on a crim­son back­ground and fea­tur­ing some fa­mil­iar lo­cal sa­lon scenes, it’s a fresh take on the tra­di­tion­ally quite se­ri­ous, static look­book for­mat.

The group is plan­ning a short film to show­case their col­lec­tion. Check out sartists.blogspot.com

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