CityPress - - Voices -

Media bias in the news rather than in opin­ion pages re­duces the in­for­ma­tional value, char­ac­ter and com­po­si­tion of the news. An over­load of con­tent that overtly ad­vances a gov­ern­ment per­spec­tive to the ex­clu­sion of other stand­points re­duces the con­sump­tion of that par­tic­u­lar medium. That is why gov­ern­ment-spon­sored or gov­ern­ment-owned and sta­te­op­er­ated news media (as op­posed to pri­mar­ily en­ter­tain­ment ve­hi­cles such as the SABC) do not usu­ally suc­ceed in gar­ner­ing higher rat­ings than in­de­pen­dent media. Overt pro­pa­ganda works against the medium and in­flu­ences con­sump­tion pat­terns in a neg­a­tive di­rec­tion. Be­cause media con­sump­tion is

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