BO­NANG, PEARL IN COS­METIC ROW

CityPress - - Front Page - NTOMBI­ZODWA MAKHOBA and LEBO­GANG TSE­BET­SEBE ntombi­zodwa@city­press.co.za

TV per­son­al­i­ties Bo­nang Matheba and Pearl Thusi are en­gaged in a bit­ter spat over a top con­tract for cos­met­ics gi­ant Revlon, which chose Matheba as the face of its brand two years ago. After Thusi re­vealed her dis­dain for Matheba this week, City Press learnt that their beef started two years ago when Matheba was ap­proached to be Revlon’s brand am­bas­sador.

City Press has ob­tained copies of two emails be­tween Revlon and Ca­pac­ity Re­la­tions, Matheba’s for­mer agency. The emails re­veal that Revlon ap­proached the agency ask­ing to work with Matheba.

But two weeks later, while Revlon was al­ready in talks with Matheba, Ca­pac­ity Re­la­tions ap­proached Revlon to pitch Thusi to them “as Revlon’s brand am­bas­sador for the African mar­ket”.

The con­tract was re­ported to be worth R2.5 mil­lion over two years.

The drama started on Au­gust 30 2012, when Revlon SA mar­ket­ing di­rec­tor Pumza Payi sent her first email to Ca­pac­ity Re­la­tions, which read: “We will greatly ap­pre­ci­ate your time to dis­cuss po­ten­tial syn­er­gies that could be lever­aged be­tween Revlon and the Bo­nang Matheba brand.”

On Septem­ber 16 2012, Ca­pac­ity Re­la­tions’ MD Sarit Reou­veni Tom­lin­son wrote to Payi try­ing to sell Thusi by say­ing that she and her brand were “beau­ti­fully aligned to the Revlon ethos; it’s hard to dis­tin­guish the two”.

“Ef­fort­lessly glam­orous and yet com­pletely down to earth, Pearl’s nat­u­ral beauty and warm per­son­al­ity never fail to charm those around her. Her core val­ues are hon­esty, re­li­a­bil­ity and in­tegrity and she in­spires oth­ers with her can-do at­ti­tude.

“Pearl’s act­ing and mod­el­ling pro­fes­sions have taken her around the world, shap­ing her cos­mopoli­tan per­son­al­ity and ap­pre­ci­a­tion for all things dif­fer­ent and ex­otic.”

“Pearl’s mind-set is healthy, happy and fo­cused and, as a pro­fes­sional, Pearl can be de­scribed as driven, pas­sion­ate about life and com­pletely de­ter­mined to suc­ceed in ev­ery­thing she takes on.”

Five months later, Matheba an­nounced that she had left Ca­pac­ity Re­la­tions.

Thusi’s “hon­esty” came to the fore this week when she told in­ter­net ra­dio jock Gareth Cliff that she and Matheba were far from be­ing friends.

When Cliff asked about Thusi’s re­la­tion­ship with rap­per AKA, she said: “I think peo­ple like to take on the beef of the peo­ple they’re dat­ing and I think that’s what’s go­ing on be­cause AKA and I don’t have a prob­lem. I don’t have any is­sues with AKA. I think he’s just sup­port­ing his girl and that means be­ing against me. But I’m not like that, I’m not go­ing to be bul­lied by some­one who thinks they’re bet­ter than me,” she said. Thusi de­nied she was com­pet­ing with Matheba. “I’m not go­ing to be bul­lied by some­one who thinks they’re bet­ter than me or are go­ing to put me down to make them­selves feel bet­ter. It’s fine – if I go down, I’ll go down, but I’m not go­ing to go down with­out a fight.

“It’s a thing of find­ing out stuff a per­son has been say­ing or do­ing with­out you even know­ing. You know, like a ‘snake in the grass’-type thing where you’re like: ‘Hawu, I thought we were in­dif­fer­ent to each other,’” she said.

Ca­pac­ity Re­la­tions di­rec­tor Shiri Reou­veni, sis­ter of Reou­veni Tom­lin­son, said on Fri­day that both women were ap­proached to be brand am­bas­sadors for Revlon, but the com­pany had de­cided to use just one of them.

“Ob­vi­ously, Pearl was dis­ap­pointed that she didn’t get the gig. But there was no ‘be­hind her back’ or any drama as­so­ci­ated [with that], both were ap­proached and Bo­nang got the gig,” Reou­veni said.

She also de­nied that there was a dis­pute be­tween the two. “The two are ab­so­lutely fine with each other,” she said.

Revlon’s com­mu­ni­ca­tions man­ager Michelle Stevens re­fused to com­ment on Fri­day.

Matheba would not com­ment and re­ferred ques­tions to her agency, Brand Three Sixty Com­mu­ni­ca­tions. Thusi also re­fused to com­ment. “If it’s any­thing to do with Revlon, please speak to my PR man­ager,” she said, re­fer­ring to her agency.

KISS AND MAKE-UP

Bo­nang Matheba (left) and Pearl Thusi

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