Dolls that make a difference
The thinking behind this, and the Toy Like Me social-media campaign, was to encourage kids to embrace their differences and be able to see themselves reflected as normal. In the world where blonde, blue-eyed, skinny dolls are the standard, no such products have been made available before.
While some of the differences on the dolls are quite obvious, such as ones that are in wheelchairs or wear hearing aids, others are more subtle. One doll features a large, red birthmark on her face, a feature that often results in teasing among kids at school.
According to a press statement by Makies, the company hopes “more positive representation of children through their toys will help make our society more inclusive, and kids with
JUST LIKE ME disabilities will stop trying to follow impossible and unnatural ‘beauty standards’”.
Some critics of the campaign argue that disabilities don’t exist in isolation, and have asked why there are no black or male dolls. Makies has responded by allowing users to request customised dolls that best reflect their child.
This is fantastic, and pushes us further towards more diverse toys that don’t other large sections of society.
The dolls are not available in South African stores, but you can order them
online at mymakie.com
Toy maker Makies has created a line of toys for children with disabilities and different bodies