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roughly half a gig per movie it re­ally isn’t cheap. Small in­no­va­tions such as ShowMax’s re­cent launch of an off­line ser­vice (which al­lows you to down­load and watch later) are a great so­lu­tion.

Net­flix’s $7.99 sub­scrip­tion (R132 at the de­press­ing cur­rent exchange rate) which you can share with four “fam­ily” mem­bers, can thus only com­pete with con­tent. But af­ter my free month-long trial this week, I found their bou­quet didn’t in­spire much con­fi­dence – half of Net­flix’s in-house pro­duc­tions aren’t even avail­able in South Africa yet.

In South Africa, Net­flix of­fers a mere 7% of its con­tent, hold­ing back the bulk of what it of­fers US and Euro­pean cus­tomers.

And then there is hardly any con­tent from out­side Amer­ica and a lot of the se­ries don’t fea­ture the lat­est episodes. But the in­ter­face is slick, and easy to use, and ShowMax could learn a thing or two from their user ex­pe­ri­ence.

But when it comes to con­tent and price, ShowMax wins hands down.

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