How to be a black in­dus­tri­al­ist

CityPress - - Business -

As an ex­am­ple of a black in­dus­tri­al­ist, MD of ABI Bot­tling Ve­laphi Rat­she­fola of­fers the ex­am­ple of David Ramela, an em­ployee of ABI sup­plier DDK Mer­chan­dis­ing, who sold his home to buy the sup­plier busi­ness.

“DDK was one of a num­ber of sup­pli­ers of mer­chan­dis­ing so­lu­tions to ABI. Such was the de­sire to har­vest the po­ten­tial of the busi­ness, Ramela made the de­ci­sion to sell his home to pur­chase a 60% share in the busi­ness. Soon af­ter, he ac­quired the re­main­ing 40%. Over the course of a few years, he grew the com­pany from a turnover of R18 mil­lion and 56 staff in 2005, to a turnover of R135 mil­lion and a staff com­ple­ment of 3 000 to­day.

“Through its of­fer­ing to ABI, DDK has been able to build a track record of suc­cess that has al­lowed mar­ket ac­cess to other op­por­tu­ni­ties. Ramela is a prime ex­am­ple of a suc­cess­ful black in­dus­tri­al­ist.

“We helped him pro­vide ac­cess to mar­kets that is in­clu­sive. With no in­clu­siv­ity for the ma­jor­ity, our econ­omy will fail, and our busi­nesses will fail if we don’t de­velop an in­clu­sive econ­omy – and de­velop it fast,” says Rat­she­fola.

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