Cozzies

CityPress - - The Good Guide - Gugulethu.mh­lungu@city­press.co.za

Pre­to­ria-based Mok­gadi Rasek­gala (25) is the woman be­hind the fab, cus­tomised swimwear spot­ted on lo­cal stars Bo­nang Matheba, Nomzamo Mbatha and Khanya Mkangisa.

Trad­ing un­der the name Lux­ury Craft, Rasek­gala’s busi­ness of­fers cus­tomi­sa­tion on a range of prod­ucts, from sweaters, bags and T-shirts to tank tops and the pop­u­lar back­less swim­suits.

Rasek­gala says: “I started to­wards the end of last year be­cause I have al­ways loved cus­tomis­ing things. I started with cloth­ing and then I re­alised that I could also do it with swimwear.

“But I needed to get the word out, so I took a chance. I made a few cus­tom pieces and sent them out to some peo­ple.”

One of th­ese peo­ple was Matheba. Rasek­gala sent her a pretty neon-pink swim­suit, which Queen B wore to her va­cay in Mau­ri­tius with her bestie. Soon, other celebri­ties were seen wear­ing Lux­ury Craft swimwear.

Rasek­gala says the re­sponse af­ter only a few months of trad­ing has been great. Her big­gest seller is the neon-pink swim­suit, and the words ‘melanin’ and ‘queen­ing’ have been the most pop­u­lar in terms of cus­tomi­sa­tions. It seems there is a mar­ket for choos­ing what words you want on your cloth­ing, and you’re not just lim­ited to five or eight. De­pend­ing on the gar­ment, you can re­quest full sen­tences.

So far, the mar­ket­ing has largely been driven on so­cial me­dia, in par­tic­u­lar In­sta­gram. Now Rasek­gala says she wants to grow her busi­ness by bring­ing in some­one to han­dle me­dia for her, as well as a seam­stress to work in-house.

Rasek­gala, who has a back­ground in com­puter sci­ence, also re­cently launched a web­site and an on­line shop­ping plat­form.

“There are so many pos­si­bil­i­ties and that’s what I like so much about cus­tomi­sa­tion,” she says. Prices start at R280 for the tank tops

and go up to R599 for swimwear You can see Lux­ury Craft’s prod­ucts on In­sta­gram at @lux­u­ry_craft, or visit and shop on

lux­ury-craft.myshopify.com

REIGN­ING SUPREME Bo­nang Matheba in her grey cus­tomised

Lux­ury Craft swim­suit

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