Funkier and fit­ter

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Work­ing out just keeps get­ting more fash­ion­able and the new kid on the block, Runbase in Braam­fontein, in­tends to in­spire a whole new cul­ture of keep­ing fit. Si­t­u­ated in the heart of Braam­fontein, Runbase is close to the pop­u­lar Neigh­bour­goods Mar­ket.

On a warm Tues­day night this week, sports­wear brand Adidas gath­ered an ex­clu­sive crowd of ur­ban run­ners, and their en­vi­able bod­ies, who would test the sports brand’s new Pure Boost run­ning­shoe range on a 3km run around the city. The trendy de­sign by Stella McCart­ney def­i­nitely makes a state­ment with a mix­ture of pur­ple and pink, and a touch of flo­ral on the laces.

Adidas di­rec­tor of run­ning for emerg­ing mar­kets Kate Woods said on the night: “Runbase is a home of en­ergy run­ning and is in­tended to cre­ate a na­tional move­ment of run­ners. It’s a space where friends can come and hang out to­gether, not only to run – it’s a space where they’ll be able to do some yoga and stretch­ing classes. It’s re­ally a space where we can all con­nect with each other and cre­ate en­ergy run­ning.”

Af­ter putting the fancy footwear to the test, the well-stocked kitchen sup­plied some un­lim­ited crafty bites for the night, along with a gen­er­ous sup­ply of de­li­cious cock­tails. One of the supertoned guests in­cluded Amanda du-Pont, who was spot­ted with her fit­ness trainer, Ma­pule Ndhlovu.

“It’s beau­ti­ful to see that we’re fi­nally get­ting to a space where we can all work out. It’s beau­ti­ful to see that we are start­ing to not only look af­terer our bod­ies, but that it’s be­com­ingng fun to ex­er­cise and to look af­terr our health,” she said.

“A cou­ple of years ago, it was not a thing among peo­ple of colour to be health con­scious, and fit­ness was not im­por­tant. It’s nice to see thathat we are be­com­ing more aware off our bod­ies.”

Some of the other fa­mous faces at the launch in­cluded Af­ter­noon Ex­press and Top Billing pre­sen­ter Jean­nie D, and mu­si­cian Nandi Mn­goma. The Stella McCart­ney range will

be avail­able in Adidas retail tail stores from Fe­bru­ary 12. Runbase will open in Cape Town at the V&A Water­frontnt in March.

The shoes in the he col­lec­tion cost be­tween R449 and R2 500


Nandi Mn­goma

Amanda du-Pont

FIT AND FAB STRIKE A POSE Pre­sen­ter Jean­nie D poses for a pic­ture at the Runbase launch

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