Thinus Ferreira takes a turn to spin around on one of The Voice SA’s red chairs. It turns out that watching the show is an equally smooth ride
there are the carefully crafted, often soppy, backstories to frame a contestant as an aspiring, deserving “underdog”, and then there’s the “this person can sing!” money shot.
But if you look closely, it’s not the contestant who makes this work; it’s the coaches with their almost over-the-top reactions. Somehow they keep managing to come across as charmingly natural (despite their showbiz background, where all four know how to “act” for the crowd).
Viewers will see several Paul Potts, Susan Boyle and Karin Kortje moments during the blind auditions.
You want to keep watching these quickfix, condensed, fairy tales for the feelgood injections that play a psychological game: everybody is back in primary school and the cool kids are all fighting over you – literally climbing over each other for the opportunity to be able to play with you. Besides the lucky contestants, The Voice also makes the viewer feel special.
Although the studio audience is noticeably smaller than on international versions, the production quality is higher than most local talent show adaptations, so The Voice doesn’t feel cheap.
A bonus is that the coaches don’t stick to “their” genres – viewers will see them, as the show goes on, choosing contestants who sing the type of songs you’ll never find on their own CDs.
Despite all this promise, though, The Voice SA isn’t perfect. As a format show, it follows the cookie-cutter mould of the global template.
It’s much closer to the US and international versions – and therefore looks better – than other shows, such as Survivor SA, The Apprentice SA, The X Factor SA and others mangled by local channels and their small production budgets.
But, unlike Goldilocks, where it took a few tries, The Voice SA immediately sits just right for great family viewing that everyone can watch together.
The red chairs are turning smoothly and viewers can tune in for a charming Sunday evening spin cycle.