WR491 500 R683 600 hen it comes to understanding a car and its sex appeal, the international vehicle industry spends millions finding out what colours turn customers on.
In fact, so important is colour, it can mean the difference between buying a car or not.
According to research site Kissmetrics, 93% of car buyers view colour and overall visual appearance as the most important factors, while 85% of people say that colour is the primary reason they buy a product. And guys, we’re not only talking about women here.
It’s a well-known fact that men opt for red or black when it comes to sporty wheels, while women tend to be drawn to gold and silver. Well, that probably would apply to those obsessed with “putting a ring on it”.
If we are to believe any of this research, the colour green is not often associated with sexy. However, at the recent launch of the face-lifted A-Class, that theory was turned on its head.
Kitted out in my newly acquired forestgreen off-the-shoulder Zara number, my eyes latched on to a set of wheels in the most delicious slinky shade of metallic elbaite green. Fortunately, true to research, while the rest of the mostly male-dominated pack of petrolhead media jostled and armwrestled for the black and red models, the path was clear for me to jump into my green number; the (almost) top-of-the-range A250.
With 155kW of oomph and 350Nm of torque and power transmitted via a 7G dual-clutch transmission gearbox, coupled with deliciously stiff sport suspension, this beauty took to the road like a true thoroughbred. (Watch out Audi A3 and BMW 1 Series – the A-Class is going to be hard to outdo.)
It’s almost unbelievable that just a few years back, the first-generation A-Class resembled a fuddy-duddy mummy taxi. When the second-generation A-Class hit the