How to become an events planner
The special events industry has grown exponentially over the past decade. According to recent research, spending on special events worldwide amounts to $500 billion (R7.7 trillion) annually.
It is a lucrative market, with planners making an average profit margin of 15%. Why do people hire events planners?
People often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special occasions the attention they deserve. Here are the main tasks you will need to complete as an event planner: Research The best way to reduce the risk of things going awry is to do your homework. Design Your creativity comes into play in the design phase of events planning, during which you should sketch out the overall look and feel of an event. Proposal Once you have interviewed the client and done some preliminary brainstorming, you should have enough information to prepare a proposal. Organisation During this phase, you have to book your site, hire vendors and take care of every detail imaginable – and then some. Coordination Your goal is to ensure everyone is on the same page and knows what their specific role is.
Evaluation The aim, of course, is to end up with a client who sings your praises to all and sundry. How to become a certified events planner
Consider getting a diploma or certificate in events management. Another option is to choose a degree or diploma in marketing or public relations, both of which will give you a solid grounding to prepare you for a career in events.
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