How to be­come an events plan­ner

CityPress - - Careers -

The spe­cial events in­dus­try has grown ex­po­nen­tially over the past decade. Ac­cord­ing to re­cent re­search, spend­ing on spe­cial events world­wide amounts to $500 bil­lion (R7.7 tril­lion) an­nu­ally.

It is a lu­cra­tive mar­ket, with plan­ners mak­ing an av­er­age profit mar­gin of 15%. Why do peo­ple hire events plan­ners?

Peo­ple of­ten find they lack the ex­per­tise and time to plan events them­selves. In­de­pen­dent plan­ners can step in and give th­ese spe­cial oc­ca­sions the at­ten­tion they de­serve. Here are the main tasks you will need to com­plete as an event plan­ner: Re­search The best way to re­duce the risk of things go­ing awry is to do your home­work. De­sign Your cre­ativ­ity comes into play in the de­sign phase of events plan­ning, dur­ing which you should sketch out the over­all look and feel of an event. Pro­posal Once you have in­ter­viewed the client and done some pre­lim­i­nary brain­storm­ing, you should have enough in­for­ma­tion to pre­pare a pro­posal. Or­gan­i­sa­tion Dur­ing this phase, you have to book your site, hire ven­dors and take care of ev­ery de­tail imag­in­able – and then some. Co­or­di­na­tion Your goal is to en­sure ev­ery­one is on the same page and knows what their spe­cific role is.

Eval­u­a­tion The aim, of course, is to end up with a client who sings your praises to all and sundry. How to be­come a cer­ti­fied events plan­ner

Con­sider get­ting a diploma or cer­tifi­cate in events man­age­ment. An­other op­tion is to choose a de­gree or diploma in mar­ket­ing or pub­lic re­la­tions, both of which will give you a solid ground­ing to pre­pare you for a ca­reer in events.


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