Avance Airfryer hits the spot
The Product of the Year Awards in Inanda, Sandton, diverted attention from the belt-tightening national budget.
Generous supplies of delectable finger foods and drinks from corporates were passed around by neatly dressed waiters, while guests were ushered into the venue that was filled with specially crafted glass chandeliers and tones of red, white and black.
Comedians Goliath and Goliath were the hosts of the evening and they allayed the budget nerves. The audience laughed a lot. But the uncontested star of the night was the Philips Avance Airfryer. It won the small appliances category. DStv Edge presenter Danine Naidoo was one of the guests who favoured the Airfryer.
“The Airfryer is my biggest bet. It’s always interesting to find out what South Africans are consuming and what they find convenient in their lives,” she said.
“Last year there was this fascination with the product and I suppose it will also win this year. It’s always nice having the illusion of having something fried and still getting to enjoy fried food without the calories that come with it. Being a techno addict like myself, my bets are also on the Samsung products.”
She was right. The premium smartphone category was bagged by the Samsung Galaxy S6. Also, among the night’s biggest winners were the Unilever products that claimed more than seven awards.
Unilever’s account manager for Shoprite was over the moon. “It’s absolutely amazing to see that South Africans appreciate our products. We live by customer service.”
Product of the Year CEO Preetesh Sewraj said: “This year we are seeing more than ever local and international brand owners putting great effort into investing and innovating their products to suit and cater for local consumers.
“The rand/dollar exchange rate has hurt South African consumers so we want to see more local produce, and consumers are starting to prefer more local produce. Ultimately, consumers want quality key products.”
This year, the Product of the Year Awards indicate that South Africans still love their Ultra Mel custard, while Robertsons remains the spice of choice, and Axe Black is men’s preferred deodorant.
New to the market are the innovative Nando’s sachets. They won in the condiments category.
STYLING Miss Earth 2015 Carla Viktor and SA Bachelor of the Year 2015 Wayne Stafford
INNOVATION CEO Preetesh Sewraj and Mike Nolan at the Product of the Year Awards at the Inanda Club in Sandton