Avance Air­fryer hits the spot

CityPress - - News - PALESA MOREI palesa.morei@city­press.co.za

The Prod­uct of the Year Awards in Inanda, Sand­ton, di­verted at­ten­tion from the belt-tight­en­ing na­tional bud­get.

Gen­er­ous sup­plies of de­lec­ta­ble fin­ger foods and drinks from cor­po­rates were passed around by neatly dressed waiters, while guests were ush­ered into the venue that was filled with spe­cially crafted glass chan­de­liers and tones of red, white and black.

Co­me­di­ans Go­liath and Go­liath were the hosts of the evening and they al­layed the bud­get nerves. The au­di­ence laughed a lot. But the un­con­tested star of the night was the Philips Avance Air­fryer. It won the small ap­pli­ances cat­e­gory. DStv Edge pre­sen­ter Da­nine Naidoo was one of the guests who favoured the Air­fryer.

“The Air­fryer is my big­gest bet. It’s al­ways in­ter­est­ing to find out what South Africans are con­sum­ing and what they find con­ve­nient in their lives,” she said.

“Last year there was this fas­ci­na­tion with the prod­uct and I sup­pose it will also win this year. It’s al­ways nice hav­ing the il­lu­sion of hav­ing some­thing fried and still get­ting to en­joy fried food with­out the calo­ries that come with it. Be­ing a techno ad­dict like my­self, my bets are also on the Sam­sung prod­ucts.”

She was right. The pre­mium smart­phone cat­e­gory was bagged by the Sam­sung Galaxy S6. Also, among the night’s big­gest win­ners were the Unilever prod­ucts that claimed more than seven awards.

Unilever’s ac­count man­ager for Sho­prite was over the moon. “It’s ab­so­lutely amaz­ing to see that South Africans ap­pre­ci­ate our prod­ucts. We live by cus­tomer ser­vice.”

Prod­uct of the Year CEO Preetesh Sewraj said: “This year we are see­ing more than ever lo­cal and in­ter­na­tional brand own­ers putting great ef­fort into in­vest­ing and in­no­vat­ing their prod­ucts to suit and cater for lo­cal con­sumers.

“The rand/dol­lar ex­change rate has hurt South African con­sumers so we want to see more lo­cal pro­duce, and con­sumers are start­ing to pre­fer more lo­cal pro­duce. Ul­ti­mately, con­sumers want qual­ity key prod­ucts.”

This year, the Prod­uct of the Year Awards in­di­cate that South Africans still love their Ul­tra Mel cus­tard, while Robert­sons re­mains the spice of choice, and Axe Black is men’s pre­ferred deodor­ant.

New to the mar­ket are the in­no­va­tive Nando’s sa­chets. They won in the condi­ments cat­e­gory.


STYLING Miss Earth 2015 Carla Vik­tor and SA Bach­e­lor of the Year 2015 Wayne Stafford

IN­NO­VA­TION CEO Preetesh Sewraj and Mike Nolan at the Prod­uct of the Year Awards at the Inanda Club in Sand­ton

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