Nike also gave the boot to:
Cut deal from $20 million (R323 million) in 2009 to $10 million going forward, citing all his extramarital escapades;
Dropped from his £1.4 million-a-year (R30.5 million) deal after details emerged of the fatal shooting of his girlfriend, Reeva Steenkamp; National Football League stars
and are also recent dropoffs accused of foul play – Rice, for hitting his fiancée and Peterson, for a child abuse charge; and
Publicly removed its support for several other high-profile athletes, notably
after he was finally shown to have been a drug cheat.