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range for cloth­ing re­tailer H&M that’s chic, hella dap­per and af­ford­able. This cam­paign is the lat­est in the Mod­ern Essentials se­lected by David Beck­ham range. Each sea­son sees Becks se­lect his favourite pieces from the Mod­ern Essentials menswear col­lec­tion at H&M, cre­at­ing a wardrobe of up­dated sta­ples and new clas­sics that men can rely on through­out the sea­son.

Beck­ham says he al­ways en­joys choos­ing pieces for H&M, as it’s a chance to see how he can up­date his wardrobe and keep up with ever-evolv­ing menswear trends: “For me, it’s all about style and those pieces you know will im­me­di­ately help you look your best. I know there are men like me around the world who love to re­fresh their look each sea­son.”

This new essentials col­lec­tion has taken into con­sid­er­a­tion how im­por­tant sports­wear and ca­sual wear have be­come for men to­day. “Tai­lor­ing is still the ul­ti­mate,” says Becks, “and there are some great suits in this col­lec­tion – but pieces like zip-up jack­ets and sweat­shirts are be­com­ing just as im­por­tant and can look just as sharp.”

His favourite piece? The navy zip-up jacket, as it’s some­thing ev­ery man should own.

“It’s so easy to wear, and I love how it has the her­itage of a great menswear piece but is also re­ally new and mod­ern.”

This range is all about un­der­stated el­e­gance for brothers who don’t want to nec­es­sar­ily grab your at­ten­tion – but if you so hap­pen to look in their di­rec­tion, you’ll be sure to re­mem­ber them. Avail­able at the H&M Sand­ton City and

V&A Wa­ter­front stores



The slim blazer – R749

A MUST-HAVE A CLAS­SIC The polo shirt – R229

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