GROWTH OF THE BIG BRANDS
Fast-food restaurants have expanded massively since 2004, but the performance of individual franchise systems has been uneven.
. Gold Brands’ Chesa Nyama is targeting 320 outlets this year and already has more than 300, it recently said.
. KFC, the single-largest takeaway brand, had about 400 outlets in South Africa a decade ago, according to the research firm Euromonitor. That has grown to 771.
. Famous Brands’ Steers grew from 296 to 538 outlets. Debonairs, owned by the same group, went from 167 to 431.
. King Pie, owned by Mvelaserve and Bidvest, went from 268 to about 280, showing little growth.
. Chicken Licken has evidently stagnated too, with about the same 255 or so stores today as it had a decade ago.
. McDonalds had 89, which has grown to 215.
. Taste Holdings has acquired and expanded its portfolio of about 500 shops since 2004. Its Fish & Chip Co did not yet exist, but now, with its other low-income brand Zebro, it has 315 outlets.
. Taste’s Domino’s Pizza brand will soon absorb the St Elmo’s and Scooters stores to have a national network of about 120 stores.