Woolies’ Eco-Chic in­no­vates

CityPress - - News - BOI­TUMELO MVIMBI boi­tumelo.mvimbi@city­press.co.za

Wool­worths launched its new­est Eco-Chic shop at the grand open­ing of Mall of Africa in Midrand on Thurs­day. For those who don’t know, it’s the mall that caused a mas­sive grid­lock when it opened, and that’s why it’s nick­named the Crawl of Africa. The launch, at­tended by an ex­clu­sive mix of celebri­ties and me­dia, of­fered some in­sight into Woolies’ stylish ap­proach to sus­tain­abil­ity and in­no­va­tion, which also re­de­fines the shopping ex­pe­ri­ence. The key­note speaker was fash­ion guru and an­a­lyst Dion Chang, founder of Flux Trends. He gave us more de­tails about what to ex­pect re­gard­ing sus­tain­abil­ity and the re­tail trends that in­no­vate and are kinder to the planet. For food fundis, chef Ash Heeger, from a new restau­rant in Cape Town called Ash, was tasked with cre­at­ing a menu to high­light sus­tain­able cook­ing that leads to less waste. Just so you know, the food store has a cho­co­late hub, fish mar­ket, butch­ery and in-house roast­ery for cof­fee con­nois­seurs. Cus­tomers also get a ded­i­cated footwear depart­ment and more than 6 000 square me­tres for clothes. For the open­ing, Wool­worths col­lab­o­rated with some of South Africa’s top stylists. They in­cluded Palesa Mahlaba, Sharon Becker and Pa­pama Ramo­gase. These ex­perts helped shoppers put to­gether trendy and el­e­gant win­ter looks while cus­tomers browsed through cloth­ing on the rails. City Press wishes more chain stores could learn from this. We’d hap­pily shop any­where that has a stylist on hand to en­sure our butts do not look too big in the clothes we buy. FoxBox ex­press man­i­cures and EyeCandy eye­brow thread­ing of­fered a con­ve­nient stop within the new beauty depart­ment that over­looks a large atrium. The ser­vices en­able shoppers to have their nails done and their eye­brows seen to as they ben­e­fit from makeup tips while get­ting their faces per­fected. Again, this is a hot idea we wish others would im­ple­ment. Woolies col­lab­o­rated with three young lo­cal de­sign­ers – Pichu­lik, AKJP and Rich Mnisi – to pro­duce a trio of hand­made totes. The once-off ini­tia­tive was called Totes for Good and each bag was sold for char­ity at the open­ing via Twit­ter. The chain also gave the first 100 WRe­ward card­hold­ers in the queue a R1 000 gift voucher each. And to top off the night, Wool­worths handed out R2 000 gift vouch­ers to all the in­vited celebri­ties and me­dia per­son­nel. I spot­ted some fa­mous faces while brows­ing the rails. Model Maps Maponyane, TV per­son­al­ity Min­nie Dlamini, founder of fash­ion la­bel Stoned Cher­rie Nkhen­sani Nkosi, and pre­sen­ter and ac­tress Pearl Thusi were there to lend glam­our to the event.


Min­nie Dlamini For­mer Miss Teen SA Ce­leste Khu­malo was at the Mall of Africa launch

Lorna Maseko

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