One for the sis­ter­hood

CityPress - - The Good Guide - Pre­cious.mavuso@city­press.co.za

Af­ter re­tir­ing from writ­ing about the world of celebri­ties, Lelo Boy­ana makes a re­turn to blog­ging with the launch of her new web­site, Chica, a fun and pos­i­tive space cre­ated for young African women. It’s a col­lab­o­ra­tive plat­form to dis­cuss sis­ter­hood with a team of highly opin­ion­ated and bril­liant women.

In just one day in its first week, the web­site recorded al­most 20 000 page views from 3 300 unique vis­i­tors.

What Boy­ana has pulled off is that tricky mix­ture of ed­u­ca­tional con­tent and fun. Chica ex­plores relationships, ca­reer ad­vice for women, travel and life­style in a calm, frank way.

Boy­ana told #Trending she wanted to build a com­mu­nity of women who loved, up­lifted and sup­ported other women.

“I think so many of us are liv­ing a com­mon story, yet we of­ten feel lonely in our re­spec­tive jour­neys. I would like for those lonely souls to form a sis­ter­hood and be in a space that makes them feel like they be­long, and one which in­spires us to be bet­ter lead­ers, bet­ter pro­fes­sion­als, bet­ter moth­ers, and bet­ter wives and girl­friends.”

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