Safe sexy is back!
Menswear designer Stiaan Louw and sexual-health campaign WeTheBrave have launched a sexy initiative aimed at encouraging safer sex.
Speaking to website Mamba Online of the decision to collaborate, Louw said: “My brand has a large MSM [men who have sex with men] following and I felt getting involved with the WeTheBrave.co.za sexualhealth campaign was important, especially because it addresses the community in a way that is sex positive,” said Louw. “I feel that the underwear adds a visually exciting and playful component that will get the attention of the target audience, while communicating the more serious aspects of the campaign.”
The idea behind the Cover Your Butt campaign is that being safe when having sex should be as easy as changing your knickers or, almost literally, covering your butt. The underwear is lovely to look at, and comes in delicious neon colours and sexy cuts. The images are très hot – even though the lookbook uses only a stereotypical image of gay men and/or MSM (buff, ripped, tall). Since we are talking sex positivity, it would have been nice to see a variety of body types (which exist, by the way). Great initiative nevertheless. Visit wethebrave.co.za for more information