Safe sexy is back!

CityPress - - The Good Guide - Gugulethu.mh­lungu@city­press.co.za

Menswear de­signer Sti­aan Louw and sex­ual-health cam­paign WeTheBrave have launched a sexy ini­tia­tive aimed at en­cour­ag­ing safer sex.

Speak­ing to web­site Mamba On­line of the de­ci­sion to col­lab­o­rate, Louw said: “My brand has a large MSM [men who have sex with men] fol­low­ing and I felt get­ting in­volved with the WeTheBrave.co.za sex­u­al­health cam­paign was im­por­tant, es­pe­cially be­cause it ad­dresses the com­mu­nity in a way that is sex pos­i­tive,” said Louw. “I feel that the underwear adds a vis­ually ex­cit­ing and play­ful com­po­nent that will get the at­ten­tion of the tar­get au­di­ence, while com­mu­ni­cat­ing the more se­ri­ous as­pects of the cam­paign.”

The idea be­hind the Cover Your Butt cam­paign is that be­ing safe when hav­ing sex should be as easy as chang­ing your knick­ers or, al­most lit­er­ally, cov­er­ing your butt. The underwear is lovely to look at, and comes in de­li­cious neon colours and sexy cuts. The images are très hot – even though the look­book uses only a stereo­typ­i­cal im­age of gay men and/or MSM (buff, ripped, tall). Since we are talk­ing sex pos­i­tiv­ity, it would have been nice to see a va­ri­ety of body types (which ex­ist, by the way). Great ini­tia­tive nev­er­the­less. Visit wethebrave.co.za for more in­for­ma­tion

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