Boss launch brightens the Mall of Africa
May is Africa Month and South Africa, like many other countries, will be marking Africa Day on May 25, except without a public holiday.
So what better place to open the month-long programme and showcase of African heritage than at the Cradle of Humankind, where humanity is said to have originated?
place of discovery in Maropeng was where Arts and Culture Minister Nathi Mthethwa launched Africa Month under the theme Building a Better Africa and a Better World. He used the opportunity of the 10thanniversary celebrations of the African World Heritage Fund Seminar, which was taking place at Maropeng this week.
In a somewhat wordy speech, Mthethwa touched on the various pressing socioeconomic issues and challenges facing the continent. He also spoke about how Africans need to pride themselves in their heritage and tell their own stories to the world.
The two-day launch was attended by a variety of African dignitaries around the continent who all sang from the same hymn sheet.
Despite the promise that the programme, which will be rolled out throughout this month, would be a spectacle and a multidisciplinary showcase, the launch itself was more of a whimper than a bang, although the Night of the Legends on the following day was a little more exciting. One can only hope that the rest of the programme meets its promises. On Thursday night, the Mall of Africa saw the opening of the first Boss high-end boutique in South Africa.
The new store, located on the “Big Spenders’ level” of the new mall (so dubbed because only high-end international brands are located on level 5), will carry a range of topquality Boss collections and accessories for men and women.
The launch kicked off with a fab performance by Zakes Bantwini. He rocked a Hugo Boss suit while entertaining the crowd. He got them on their feet and dancing to some of his much-loved hits, which included I’m From The Ghetto, Nomathemba, closing it off with Clap Your Hands.
Although his big music executive job means he isn’t performing as much, Bantwini still has an unforgettable stage presence and energy.
Our emcee for the evening was model Maps Maponyane, who looked very cool as usual in a navy blue tailored suit. As he welcomed guests to the launch of Boss, he explained that we were celebrating excellence in the people who know exactly what they want, and in people who know how to work hard and earn their style, and also earn their worth.
Speaking at the launch, Christa Overhues, the sales director from the head office in Switzerland, said how excited she was for the first combined men’s and women’s wear store to open in South Africa.
She also mentioned that you’d find this type of concept store for Hugo Boss only in New York, Hong Kong, Paris and now in Johannesburg. Fancy, daaaahling!
While sipping on a mocktail and eyeing out the store, I spotted a few celebrities who were dressed in Boss gear. They included actress Nomzamo Mbatha, actress and producer Terry Pheto, actor Thapelo Mokoena, and photographer and fashion fundi Trevor Stuurman.
It was a fashionable night of sophistication and glamour, coupled with an endless supply of your choice of Champagne or mocktail drinks, and delicious canapés prepared by MasterChef judge Benny Masekwameng.
SUITED Victor Ramathesele and Greg Maloka at the launch
ARTS AND CULTURE Minister Nathi Mthethwa at the Africa Month programme launch