Boss launch bright­ens the Mall of Africa

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May is Africa Month and South Africa, like many other coun­tries, will be mark­ing Africa Day on May 25, ex­cept with­out a public hol­i­day.

So what bet­ter place to open the month-long pro­gramme and show­case of African her­itage than at the Cra­dle of Hu­mankind, where hu­man­ity is said to have orig­i­nated?

place of dis­cov­ery in Maropeng was where Arts and Cul­ture Min­is­ter Nathi Mthethwa launched Africa Month un­der the theme Build­ing a Bet­ter Africa and a Bet­ter World. He used the op­por­tu­nity of the 10thanniver­sary cel­e­bra­tions of the African World Her­itage Fund Sem­i­nar, which was tak­ing place at Maropeng this week.

In a some­what wordy speech, Mthethwa touched on the var­i­ous press­ing so­cioe­co­nomic is­sues and chal­lenges fac­ing the con­ti­nent. He also spoke about how Africans need to pride them­selves in their her­itage and tell their own sto­ries to the world.

The two-day launch was at­tended by a va­ri­ety of African dig­ni­taries around the con­ti­nent who all sang from the same hymn sheet.

De­spite the prom­ise that the pro­gramme, which will be rolled out through­out this month, would be a spec­ta­cle and a mul­ti­dis­ci­plinary show­case, the launch it­self was more of a whim­per than a bang, al­though the Night of the Le­gends on the fol­low­ing day was a lit­tle more ex­cit­ing. One can only hope that the rest of the pro­gramme meets its prom­ises. On Thurs­day night, the Mall of Africa saw the open­ing of the first Boss high-end bou­tique in South Africa.

The new store, lo­cated on the “Big Spenders’ level” of the new mall (so dubbed be­cause only high-end in­ter­na­tional brands are lo­cated on level 5), will carry a range of topqual­ity Boss col­lec­tions and ac­ces­sories for men and women.

The launch kicked off with a fab per­for­mance by Zakes Bantwini. He rocked a Hugo Boss suit while en­ter­tain­ing the crowd. He got them on their feet and danc­ing to some of his much-loved hits, which in­cluded I’m From The Ghetto, No­math­emba, clos­ing it off with Clap Your Hands.

Al­though his big mu­sic ex­ec­u­tive job means he isn’t per­form­ing as much, Bantwini still has an un­for­get­table stage pres­ence and en­ergy.

Our em­cee for the evening was model Maps Maponyane, who looked very cool as usual in a navy blue tai­lored suit. As he wel­comed guests to the launch of Boss, he ex­plained that we were cel­e­brat­ing ex­cel­lence in the peo­ple who know ex­actly what they want, and in peo­ple who know how to work hard and earn their style, and also earn their worth.

Speak­ing at the launch, Christa Over­hues, the sales di­rec­tor from the head of­fice in Switzer­land, said how ex­cited she was for the first com­bined men’s and women’s wear store to open in South Africa.

She also men­tioned that you’d find this type of con­cept store for Hugo Boss only in New York, Hong Kong, Paris and now in Jo­han­nes­burg. Fancy, daaaahling!

While sip­ping on a mock­tail and eye­ing out the store, I spot­ted a few celebri­ties who were dressed in Boss gear. They in­cluded ac­tress Nomzamo Mbatha, ac­tress and pro­ducer Terry Pheto, ac­tor Thapelo Mokoena, and pho­tog­ra­pher and fash­ion fundi Trevor Stu­ur­man.

It was a fash­ion­able night of so­phis­ti­ca­tion and glam­our, cou­pled with an end­less sup­ply of your choice of Champagne or mock­tail drinks, and de­li­cious canapés pre­pared by MasterChef judge Benny Masek­wa­meng.


SUITED Vic­tor Ra­math­e­sele and Greg Maloka at the launch

ARTS AND CUL­TURE Min­is­ter Nathi Mthethwa at the Africa Month pro­gramme launch

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